Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. The same is true for related functions, such as investor relations and government affairs.

Advertising 195

Advertising Advertising Marketing How To 195

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 112

Education Employee Measurement Agency 112

5W PR

NOVEMBER 5, 2018

Here are some of the key marketing skills PR professionals should master to step up their game: Content Marketing . PR professionals are adept in creating a variety of content suitable for a wide range of audiences. Social Media Marketing. The use of social media marketing is crucial to a successful brand.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Stuart Bruce

OCTOBER 30, 2014

We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR What are the new services? Who is most influential in shaping a corporate position on social issues? Perspective.

Media Relations 102

Media Relations Report Industry SEO 102

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat. Use your findings and send different messages to different audiences.

Mobile 159

Mobile Public Affairs Infographics Government 159

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. Question them on the approach they take to measuring results.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. It’s expanded to include public affairs and government relations as the norm.”. Pressure on measurement. Jack of all trades. More channels. It’s critical to be engaged across all channels, both traditional and digital.”. Expanded duties.

Communications 126

Communications Crisis Internal International 126

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. Is your PR agency bringing creative ideas to the table? Talk to Us!

Report 72

Report Media Survey Pitching 72

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. Suddenly, you become mired in digital transformation conversations.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. The company says it “will maintain focus on growing these markets while employing an expert commercial team in the US, which will be announced in the coming weeks.”. The company has been self-funded to date.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” In addition, CCO should have a dotted line to the board.” Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. It measures and indicates activity, not influence. And who isn’t active on social media, right?

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

PeakMetrics Insights

MARCH 13, 2019

By monitoring millions of press releases, media feeds, government databases, and other sources, CivicFeed can alert a nonprofit the second something changes. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. When creating content, it’s easy to get distracted.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

AUGUST 13, 2019

In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6 based provider of briefings for corporate and government executives, for $71.8

Technology 12

Technology Software Company Marketing 12