Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.

Video 120

Video Film Content Marketing Strategy 120

PRSay

JANUARY 24, 2022

It happens in every industry, from film to food. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. Learn how to receive wider recognition for your impactful work here. Judging one’s peers for annual best-of awards is an age-old tradition.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Sword and the Script

FEBRUARY 4, 2017

This results in copy or content that usually self-centered and doesn’t answer customer or potential customer questions. That’s the vibe I got reading Ahava Leibtag ’s piece in CMSWire titled, Enough Already About the Value of Content. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation.

Trends 120

Trends Mobile Video Film 120

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Prohibition

NOVEMBER 19, 2018

Following on from our bridal video campaign earlier this year which saw us team up with leading fashion influencers Lorna Luxe , Peony Lim and 5 Inch and Up , the 2018 Christmas campaign was filmed in a variety of locations and tells three emotive gift-giving stories running up to the festive season.

Video 63

Video Film Fashion Web 63

Critical Mention

JANUARY 29, 2021

Krushan is a sales and marketing professional passionate about writing poems and anecdotes. Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis. SCHEDULE A DEMO. Krushan Bari. You can follow him on Twitter: www.twitter.com/ krushan_bari.

Brand 135

Brand Branding How To Radio 135

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. The same goes for writing articles or scripts. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. It’s incredibly moving, with a very important message (it certainly reduced us to tears!). Aldi – Home Alone. McDonalds – The List.

Video 62

Video Film Social Media Creativity 62

Prohibition

JUNE 17, 2021

whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone. Likewise, if you’re a serious brand with a serious message to deliver – don’t feel as though you have to tap into the humorous side of video marketing.

Video 62

Video Product Launch Film Social Media 62

Prohibition

JUNE 18, 2018

We filmed a series of real people telling us their Christmas tales of when they had given or received a special gift, as well as Saturday’s singer and TV presenter, Frankie Sandford and vlogger Sammi Maria. . ‘Your Christmas Story….it

Film 48

Film Video Writing Brand 48

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Critical Mention

MARCH 16, 2020

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Marketwired

APRIL 6, 2016

Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) Think about the key points you want to get across in the final piece and write tweets to this thesis. or topics that are in the public dialogue (like elections, celebrity stories, news, etc.) Why Curate?

How To 100

How To Sports Twitter Film 100

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.

Instagram 74

Instagram Pitching Media Tourism 74

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Don’t press that record button so fast.

Mobile 73

Mobile Video Interviews Film 73

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Policies 64

Policies Film Viral Exercises 64

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. PR school taught people why great writing is an essential part of the profession. Use brevity in your writing and try to think of images that can better convey your points.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. 3. “ 642 Things to Write About ” by San Francisco Writers’ Grotto.

Storytelling 40

Storytelling Resources Writing Corporate 40

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

In her recent article How to Pick the Best Content Promotion for Your Marketing , longtime multimedia designer Jamie Heckler recommends: “When your primary goal is to reach an audience segment that doesn’t include traditional media, it may be better to stick with an online-only distribution tool, such as PR Newswire’s new Content Marketing Kit.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85