Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “I can’t control anything that Facebook does.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Awario

DECEMBER 1, 2020

He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. We asked him some questions about messenger marketing, common marketing mistakes, content marketing, and dizzy social users.

Interviews 103

Interviews Marketing Software Mobile 103

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

PR 20/20

OCTOBER 16, 2014

As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. In February, Facebook bought Snapchat for a whopping $19 billion, the Internet of Things took over the tech scene, oh, and there are now more mobile devices than people in the world. Strategy Content Industry'

Content Marketing 77

Content Marketing Report Marketing Mobile 77

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Content was differentiated purely within the browser and had little ability to leave that medium. Now, the experience of the internet is tied more and more to mobile devices. It is now a necessity.

Mobile 60

Mobile Examples Brand Branding 60

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. But first….

Facebook 63

Facebook Video How To Retail 63

Cision

MARCH 7, 2016

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). What I want to do in this post is to take a look at five ways that you can improve the end-user experience of your live streaming content.

Video 120

Video Mobile Film Facebook 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Augment owned content. Six thoughts: 1.

Video 120

Video YouTube Mobile Advertising 120

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML].

Trends 85

Trends Marketing Mobile Web 85

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. This includes your mobile site. But how can you get started?

Engineering 86

Engineering SEO How To Resources 86

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release allows users to easily navigate sections of the platform on mobile and tablet devices. Users can now: Monitor public Instagram Accounts.

Radio 116

Radio Instagram Analytics Mobile 116

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Prohibition

SEPTEMBER 15, 2021

With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media. Facebook brings Reels to the main app. Previously only available on Instagram, Reels will now be accessible from the main Facebook app. Happy 10th birthday Facebook Messenger!

Social Media 62

Social Media Trends Marketing Media 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Walmart.com Reports Biggest Cyber Monday In History, Mobile Traffic At 70% Over The Holidays”. . “Facebook Will Curtail Unpaid Ads by Brands” [link].

Case Study 88

Case Study Social Media Study Media 88

The Proactive Report

FEBRUARY 6, 2015

We also know that posts with images on sites like Facebook and Twitter are getting way more response. Most of us now have a decent camera right on our mobile phones and tablets – one that is perfectly capable of taking a great shot. Does your team need visual content training? . How to take a great photograph. Give us a call.

Digital PR 100

Digital PR Mobile Content Marketing Instagram 100

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Live mobile video is the logical next step from the guerrilla-style behind-the-scenes “exclusive” content popularized by Snapchat, Vine, and Instagram Video. Mobile – Can you shoot content via mobile?

Video 120

Video Mobile YouTube Enterprise 120

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. 1 percent engagement rate), or a 3 percent impression rate for an organic Facebook post. Email is mobile-enabled.

Communications 120

Communications Mobile Facebook Study 120

Cision

APRIL 28, 2016

Audiences are getting much more used to getting news from blended formats, where they are experiencing straight news, native content and marketing messaging, all together. What are the biggest content marketing mistakes that brands make? I actually hate the term “content marketing.”

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” He also provided his opinion on why he believes the “death of Facebook” has been declared prematurely. Q: Cutting through the clutter” is one of the core aspects of content marketing.

Interviews 79

Interviews Media Content Marketing Facebook 79

Shift Communications

JANUARY 21, 2015

From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals. That’s almost a quarter of ALL web traffic coming from Facebook alone. From planes, trains and automobiles to waiting rooms and conference rooms, your content is being read everywhere.

Mobile 60

Mobile Web Viral Social Media 60

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Content editing for mobile pictures can be problematic, however.

Instagram 109

Instagram How To Mobile Community 109

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Instagram is an amazing tool for marketers, but because it’s mobile-only using it is challenging.

Communications 225

Communications Marketing Radio Airlines 225

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices.

Strategy 120

Strategy How To Content Marketing Mobile 120

PRSay

NOVEMBER 5, 2018

The content is easy to interact with and share, and can help transform a press release from a one-dimensional vehicle into a multi-dimensional communications asset. See how one of our clients, Aeris, used a Media Snippet in a recent press release: Aeris Unveils Aeris Mobility Platform to Power Internet of Things.

Video 117

Video Communications Strategy Product Launch 117

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Almost six out of 10 mobile users watch video daily , with the highest proportion in Latin America and the smallest in South Asia. Are your videos mobile-friendly? ” 5 percent of all videos are responsible for 95 percent of all views.

Video 120

Video Trends YouTube Television 120

Sword and the Script

SEPTEMBER 15, 2015

This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. No matter whose definition of content marketing we might gravitate towards – there’s a sentiment of teaching, adding value and developing content that is of some utility for a target market in every one.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Critical Mention

JANUARY 9, 2019

SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. Google’s implementation of a mobile-first index means that your website needs to be as mobile-friendly as possible. And forget about Facebook altogether. Gen Z is on YouTube, Instagram and Snapchat.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Run a check-up to ensure your site speed is fast, your pages are mobile-friendly and your site is easy to navigate. Build awareness and extend reach. Paid advertising.

B2B 174

B2B Company Marketing SEO 174