ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Axia PR

SEPTEMBER 15, 2021

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.

Content Marketing 62

Content Marketing Marketing Engineering Strategy 62

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

APRIL 28, 2015

Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Podcasters, start thinking like a sound engineer or public radio news producer, and play with ambient and “found sound.” Want to create content that gets you noticed?

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR 20/20

JANUARY 6, 2023

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. You can also add these keywords to your existing website content to help boost its search engine ranking. Create a marketing strategy that matters.

Engineering 86

Engineering SEO How To Resources 86

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content Marketing 60

Content Marketing Marketing Case Study Google 60

Onclusive

JUNE 23, 2015

But there is much to be learned from these intricately designed feats of art and engineering. Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. Every part of the web is connected, making it both complex and powerful. If any […].

Web 150

Web Content Marketing Engineering Marketing 150

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. It might even be integrated marketing. There is nothing wrong with any of this, but is not content marketing.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Content Marketing Case Study 304

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Agility PR Solutions

JULY 31, 2018

Eighty-seven percent of B2B audiences find business content online through search engines, according to a new survey from B2B research, ratings, and reviews firm Clutch. B2B audiences also use social media (85 percent) and companies’ websites (75 percent) as sources of business-related content online.

Content Marketing 68

Content Marketing B2B Marketing SEO 68

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley?

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Analysis How To 118

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results.

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

AUGUST 26, 2021

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.

SEO 174

SEO Digital PR Engineering Content Marketing 174

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Both have a deserved place in the marketing mix. 2) Content marketing (not “marketing content” ).

B2B 88

B2B Marketing LinkedIn Content Marketing 88

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Axia PR

NOVEMBER 7, 2023

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy. Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT.

Web 62

Web How To Engineering Content Marketing 62

Prohibition

FEBRUARY 21, 2020

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach. Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR).

SEO 62

SEO Marketing Content Marketing Engineering 62

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

The Hoyt Organization

OCTOBER 24, 2023

The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization. Search Generative Experience or SGE, is Google’s latest experiment in its expansive search engine landscape.

Marketing 95

Marketing SEO Google Advertising 95

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.

Google 123

Google Engineering SEO Writing 123

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85