PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. But the number one theme is video.

Video 130

Video Strategy YouTube Interviews 130

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 108

Video Strategy Marketing Consumer 108

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch.

Trends 407

Trends Communications Employee Corporate 407

Agility PR Solutions

JULY 12, 2023

Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. It’s time for brands to take it up a notch with their video technology and outreach, according to new research from next-gen video platform Idomoo.

Video 78

Video Consumer Brand Branding 78

Agility PR Solutions

JANUARY 15, 2023

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. What once was the latest marketing trend has now become a marketing staple. That’s right. And it’s not hard to see why.

Storytelling 154

Storytelling Video Trends Consumer 154

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Communications Conversations

OCTOBER 1, 2020

We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Video has seen a big uptick in use. For starters, many of us are stuck at home and are craving connection–video on LinkedIn gets at that a bit. But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In return, you’ll feature them on those channels.

Video 89

Video Strategy Marketing Instagram 89

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent. What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice.

Instagram 164

Instagram Social Media Facebook Trends 164

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

Video 85

Video Brand Branding Energy 85

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter. ESG and your agency.

Trends 124

Trends Pitching Twitter Nonprofit 124

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. How do you know which trends will work best for you?

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Pinterest Product Launch Instagram 78

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

APRIL 20, 2020

Just how important is video on consumer purchasing behavior? New research from marketing video platform Animoto breaks it down by generation—and from Baby Boomers to Gen Z, video is a crucial component of branding today, especially on social media. appeared first on Agility PR Solutions.

Video 88

Video Consumer Brand Branding 88

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . Reel template options are also being expanding to facilitate jumping onto trends easier.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

5W PR

MARCH 13, 2024

Craft blog posts that weave captivating narratives, destination guides that go beyond the tourist traps, and videos that capture the soul of the destination’s offerings. Special offers tied to seasonal trends or specific occasions can create a sense of excitement and urgency for consumers.

Travel 78

Travel Consumer Strategy Transportation 78

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 84

Social Media Trends Viral Media 84

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes.

Mobile 334

Mobile Advertising Advertising Trends 334

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. a space jump), Red Bull relies heavily on video content and not still imagery.

Video 62

Video Sports Brand Branding 62

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers.

Trends 62

Trends Marketing Comparison Retail 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. Gone are the days of mindless scrolling and generic content feeds.

Social Media 62

Social Media Trends Media Guidelines 62

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends.

Analytics 195

Analytics Measurement Video Advertising 195

NewsWhip

OCTOBER 7, 2021

At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven. Using NewsWhip to identify long term story trends . The demand for NoLow beverages .

Trends 78

Trends Consumer Storytelling Industry 78