Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. The first is mediocre creative. Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent. If it’s a video, use closed captions; it makes all the difference!

Instagram 164

Instagram Social Media Facebook Trends 164

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

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Video Marketing SEO Social Media 109

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

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Video Agency Strategy Marketing 98

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Storytelling will become more creative. The year 2017 has been quite a year for the PR industry. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

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Video Trends YouTube Television 120

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 84

Social Media Trends Viral Media 84

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. Gone are the days of mindless scrolling and generic content feeds.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers.

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Trends Marketing Comparison Retail 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Creativity is the only rule. Videos range from singing and dancing, to comedy, reaction videos and challenges.

B2B 310

B2B Video Creativity Social Media 310

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Twitter Trends & Changes. The importance of social media.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

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Trends Communications Employee Enterprise 151

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 If not, you should. Square Format. Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 52

Video Instagram YouTube Creativity 52

Agility PR Solutions

OCTOBER 2, 2019

Video has clearly been shown to be the content format of choice for consumers, but many businesses have struggled with the logistics of creating video vs. the cost of outsourcing video production. The post Most businesses now create video in-house—how’s your video library looking?

Video 65

Video Creativity Consumer Trends 65

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Harnessing the power of video Video content is highly engaging and shareable. Transparency and authenticity Consumers value transparency.

Brand 78

Brand Branding How To Advertising 78

Cision

NOVEMBER 18, 2015

Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. Want the latest trends on what drives travel decisions? Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016. He says the same trends apply to B2B interactions, as well.

Trends 120

Trends Sports Travel Social Media 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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Viral Video Trends Consumer 52

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

Viral 72

Viral Trends Social Media Creativity 72

Landis PR

JANUARY 31, 2023

Hashtag challenges Some companies have also found success in creating branded hashtags and encouraging TikTok users to create videos with the hashtag as part of a challenge. 64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way. Take Pepsi’s #SwagStepChallenge , for example.

Video 59

Video Creativity B2C B2B 59

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. We embrace creativity. After its U.S. operations to U.S.

Brand 178

Brand Branding Film Viral 178

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Trend Spotting.

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Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. .

B2B 405

B2B Social Media Media Instagram 405

MaccaPR

JANUARY 8, 2021

LinkedIn video? Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Brands know they should listen to consumers, but what about listening to employees? What about Twitch? Never fear! It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. If you find yourself in this category, understanding the key social media trends in 2024 could help you unlock significant growth opportunities. Continued Growth of Social Commerce.

Social Media 86

Social Media Media Mobile SEO 86

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Stephen Waddington

JULY 6, 2020

The COVID-19 crisis has accelerated a shift in flexible and virtual working, but these were trends that were already well underway. Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. We’ve missed social interaction and serendipity. million to 4.2

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Report Video Television Trends 130

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

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Marketing Film Creativity B2C 62