The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but If you’re a sports brand and you’re launching a new football boot, you probably want to sell more football boots. but is TV still a valid way to do that?

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Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. The web and the internet have enabled communities to form around an organisation, topic or issue.

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Web Sports Mobile Government 60

Stephen Waddington

JUNE 9, 2020

Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. For example, print has fallen off the cliff on which it was already teetering precariously. It has struggled to produce, distribute, and monetise during the pandemic.

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Radio Skype Print Local 89

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events.

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Strategy Marketing Trade Shows Video 133

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

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Crisis Government Energy Community 151

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience.

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Company Airlines Print Government 87

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

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Employee Print Writing Survey 150

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print. My choice would definitely be Serena Williams.

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Sports Retail Local Report 113

Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. Avoid major event coverage times (like political elections, major sports championships, popular holidays, or other high-profile occurrences) when sending the pitch. What is information overload? Research and target distribution.

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Pitching Media Media Relations Writing 54

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • We distributed the survey results to media (and yes, we used a news release), provided them with additional regional results, gave them access to our company spokesperson, and developed an interesting visual for TV and print coverage.

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Agency Newspapers Interviews Radio 100

Shift Communications

MARCH 4, 2016

Trades, podcasts, dailies, daytime TV, the myriad cable network shows – it’s nearly impossible to consume it all. Enter the Texture app, where you gain full access to magazines across business, entertainment, food, sports, and many more categories. What are your favorite ways of consuming media? Meghan Burek.

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Media Google Sports Print 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

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Airlines Exercises Fashion Print 120

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

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B2B Social Media Company Marketing 82

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

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Data Retail How To Sports 70

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. Newspaper brands continue to suffer as readers shift from print to digital. Regulation is urgently required.

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Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

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Marketing Wireless Software Journalism 50

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

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Newspapers Print Sports Consumer 60

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

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Nonprofit Crisis Viral Groups 227

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. Paddy Power’s infamous mischief unit outdid themselves with a lorry that called on Dover-bound refugees to hop on-board –but only if you’re good at sport. 2015 might also have been the year of Peak Paddy.

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Journalism Wikipedia Film Interviews 60

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. A show about communicating with clients, prospects and employees – in person, in print and online. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

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Social Media Marketing Pinterest Media 120

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. As this advert has already been printed, we cannot cancel it." The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays.

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Reputation Advertising Advertising Crisis 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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Ethics Communications Print Television 52