5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

OnePitch

JUNE 16, 2022

She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR.

Pitching 64

Pitching Consumer How To Meeting 64

OnePitch

NOVEMBER 9, 2023

During every holiday season, headlines proclaiming, “The perfect gift for your mom,” “Ideal gifts for him,” or “Top picks for animal lovers” are a helpful shopping tool and one of the most widely-read articles for publications. This holiday season, consumer spending is expected to go up by 14% from 2022, reaching $1,652.

Pitching 92

Pitching Consumer Tools Publicity 92

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent. The email pitch they never read.

Pitching 149

Pitching Meeting Training Communications 149

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR for Anyone

JUNE 4, 2020

We went from months of COVID related stories - and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots. I have several new clients in the health care space and we had put together amazing pitches related to Covid.

Publicity 130

Publicity Small Business Leadership Pitching 130

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 131

Publicity Small Business Trends Leadership 131

Agility PR Solutions

MAY 18, 2020

The publicity stunt is the perfect gag for consumer audiences […]. The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that.

Case Study 148

Case Study Study Pitching Consumer 148

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). The post Pitching the media: How do you measure up to global standards? That’s why earlier in 2021, Agility PR Solutions surveyed over […].

Pitching 138

Pitching Measurement Media Survey 138

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR strategy. Media training.

Agency 188

Agency Publicity Media Training Training 188

Agility PR Solutions

APRIL 15, 2021

Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and PR budget.

Pitching 101

Pitching Strategy Corporate Consumer 101

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Learn the coverage and beats. And all tech media are not the same.

Pitching 180

Pitching Technology Trends Consumer 180

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert.

Agency 98

Agency Publicity Marketing Banking 98

5W PR

JULY 7, 2021

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. Goals and Pitches. Reverse Pitching. This helps generate positive brand awareness and grow the company itself.

Publicity 88

Publicity Pitching Product Launch Viral 88

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Who’s got the beat? Geography matters.

Consumer 120

Consumer Strategy Print Pitching 120

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120

Pitching Software Trends Interviews 120

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! About a week ago, before a Consumer Behavior class, one of my students asked, “Dr.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. Editors at most publications make their editorial calendars public months in advance.

B2B 156

B2B How To Privacy Retail 156

Buzzstream

JUNE 15, 2020

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. To better understand how COVID-19 is affecting the PR industry, BuzzStream and Fractl surveyed 400 full-time public relations professionals. Addressing COVID-19 When Pitching.

Pitching 93

Pitching Survey Ethics Report 93

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Cision

JUNE 9, 2016

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

Pitching 120

Pitching How To Brand Branding 120

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Information overload occurs when you try to consume too much knowledge or data at once. The news in both your pitch and press release must be obvious. What is information overload?

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Do you have any advice for PR professionals pitching you?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches. But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

Ethics 77

Ethics Pitching Public Affairs Government 77

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Positive PR generates consumer interest. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62