5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Press Releases. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Konnect Agency

AUGUST 2, 2022

Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert. This person is responsible for sharing their unique opinions, ideas, and expert insights with the public. What is Thought Leadership and How Can a PR Agency Help. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Not sure where to start?

Writing 88

Writing How To Media Guidelines 88

5W PR

APRIL 13, 2020

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. Pitch a story about how the world is ending. The alternative?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

Bianchi Biz Blog

JUNE 30, 2022

You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Journalists who are tasked with covering the show can become burned out quickly … some even before they arrive in Las Vegas. Skimping on Media Prep.

Automotive 74

Automotive Mobile Technology Resources 74

Shift Communications

NOVEMBER 4, 2016

Do you have experience in B2B tech but want to broaden your knowledge to consumer clients? This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. Kristin Amico.

Agency 60

Agency Healthcare Trade Shows Measurement 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. The team felt such an event would not show the device in its best light and could potentially backfire.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website.

Marketing 169

Marketing Employee Content Marketing Training 169