ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. A brand nickname is like a viral video. Pizza Hut tried to adopt just “the Hut” but consumers turned it down cold. Despite heavy news competition, they all grabbed public attention.

How To 101

How To Viral Advertising Advertising 101

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! It allowed us to get this amazing, personalized video from him that has performed great across channels. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

While semi-hysterical fans were calling for customers to toss their slow cookers, the brand was able to cook up a swift and measured response. Use the right tone to get consumers – and press – on your side. It released a statement reassuring customers that Crock-Pots are safe, with factual information.

Crisis 199

Crisis Twitter Course Viral 199

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher.

Marketing 77

Marketing LinkedIn Technology Comparison 77

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. We try to be very consumer-centric.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

DECEMBER 17, 2020

You will then gain insights into what style of content (lists, videos etc.) It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. There are also step-by-step tutorials in the form of the video on the right, or the ‘Prospecting Tutorial’ button in the bottom left corner.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Just add video. I figured that 1,000 likes was better than 10, and that 20,000 followers were far better than 200. Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. Domino’s Viral Staff Video. It is designed to restore trust, credibility and reputation following a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Konnect Agency

JANUARY 17, 2020

As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. When measuring social success, marketers define and evaluate engagement by analyzing a variety of metrics including likes, comments, shares, saves, retweets, customer interaction, sentiment and more.

Social Media 87

Social Media Trends Media Instagram 87

ReimaginePR

AUGUST 29, 2016

Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Konnect Agency

MAY 15, 2020

TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Never before have brands been able to create virality on such a massive scale. Top-performing challenges inspire hundreds of thousands (and sometimes even millions) of TikTokers to make videos about a brand.

Viral 52

Viral Video Social Media Creativity 52

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. You won’t get coverage by simply including a video here and an image there. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Ah, video. It’s no secret, videos drive engagement. It’s no secret, videos drive engagement.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. This is time consuming, while doing all of the aforementioned tasks. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Ah, video. It’s no secret, videos drive engagement. It’s no secret, videos drive engagement.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. That’s a new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. The Viral Customer Complaint. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar?

Reputation 130

Reputation Viral Employee Customer Service 130