Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. View the video or read the full transcript below for the story. Barrett: How do you measure that though? How do you measure those sort of things? #00:01:27-7#.

Measurement 109

Measurement Video Technology Enterprise 109

Cision

NOVEMBER 8, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Click the image to view the video or read the transcript below. First, consumers of all types are spending more and more time in digital environments. The challenge has been on the measurement side.

Video 0

Video Marketing Media Measurement 0

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Video Transcript: My name is Kevin Akeroyd and I am the CEO of Cision. Three Ways LiveRamp Benefits Cision Clients.

Measurement 185

Measurement Media Data System 185

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. View the video or read the full transcript below for the story. Barrett: How do you measure that though? How do you measure those sort of things? #00:01:27-7#.

Measurement 65

Measurement Video Technology Enterprise 65

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. What is its purpose and how does it help consumers?

Video 120

Video YouTube Content Marketing Film 120

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Read on to find out.

Social Media 68

Social Media Video Viral Brand 68

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Harnessing the power of video Video content is highly engaging and shareable. Transparency and authenticity Consumers value transparency.

Brand 78

Brand Branding How To Advertising 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Short-form video has become the most popular medium for businesses, and their executives, to showcase their expertise personalities and business offerings. What do you want to achieve with your video content?

Video 88

Video YouTube Instagram Strategy 88

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. There will always be a limited number of human eyes available to consume or engage with AI-generated media.

Product Launch 78

Product Launch Print Measurement Consumer 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Getting all the cyber risks measured and assessed is required for a better user experience. Increasing Importance of Sustainability.

Social Media 86

Social Media Media Mobile SEO 86

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Brands use the past to resonate with consumers and evoke nostalgia. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

Beyond PR

NOVEMBER 9, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Click the image to view the video or read the transcript below. First, consumers of all types are spending more and more time in digital environments. The challenge has been on the measurement side.

Video 66

Video Marketing Media Measurement 66

Sword and the Script

MAY 6, 2017

As a voracious reader, I’m often astonished at how brands allow publishers to thrust a video ad for their product in the middle of news article covering a tragic event. A new study by eMarketer demonstrates just how distracted we are becoming: US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Beyond PR

NOVEMBER 28, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? Click the image to view the video or read the transcript below. It’s part of the Cision Communications Cloud. It’s available now.

Video 72

Video Media System Measurement 72

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?

Measurement 56

Measurement Storytelling Data Technology 56

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results.

Measurement 62

Measurement Marketing SEO B2C 62

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Yet the business of public relations is thriving. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” A good video with a strong story arch?—?clearly What’s not to like?

Measurement 156

Measurement Case Study Creativity Course 156

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

JUNE 8, 2020

Personalization is the foundation of this by tailoring content to the interests and desires of each consumer. Tailoring goes back to segmenting and knowing each consumer, then offering solutions or products that match the consumer’s interests. As before, community is an important value with more consumers. Court Google.

SEO 88

SEO Consumer Education Course 88