5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Then, the company creates a marketing campaign catering to that specific target audience.

Marketing 88

Marketing Consumer Radio Groups 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. TikTok is set to launch a radio station.

Social Media 62

Social Media Trends Pinterest Radio 62

HMA Public Relations

FEBRUARY 4, 2021

When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer.

Marketing 63

Marketing Radio Advertising Advertising 63

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Commentary. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Radio 64

Radio Pinterest Television Government 64

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks.

Radio 52

Radio Marketing Advertising Advertising 52

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. Video trends for 2023. To do this effectively, you must understand your audience.

Video 162

Video Film Social Media Facebook 162

PR in High Definition

JANUARY 17, 2017

Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages. The post PR tool of the month: Facebook Live Audio saves the radio star appeared first on Firefly Communications.

Radio 48

Radio Facebook Tools Social Media 48

Mindful Marketing

SEPTEMBER 13, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Toss-Across, Evel Knievel, Simon, Big Wheel – the most popular toys of the 1970s offer a trip down memory lane for many of us who were kids during this unique time.

Company 98

Company Consumer Radio Employee 98

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below. System1 assigns ads a score from 0 to 5.9

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Social media marketing has matured dramatically over the last 15 years. Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent. Same goes for the Holocaust. Build social allies.

Construction 385

Construction Crisis Reputation Social Media 385

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns? Focus on Client Communication. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks.

Radio 40

Radio Marketing Advertising Advertising 40

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Do it every day.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. Many organizations sell products or services that appeal to consumers all across the world. Priscilla is the marketing coordinator for Critical Mention.

Media 104

Media Radio Local Tools 104

Konnect Agency

APRIL 16, 2020

The impact of COVID-19 is far-reaching and unlike anything we’ve experienced before as marketers. In the recent weeks, companies have realized the importance of digital marketing as their audience has largely shifted their time and wallets to online. Some key principles to consider: It’s Time to Get Personal.

Marketing 63

Marketing Social Media Radio Advertising 63

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

Viral 70

Viral Radio Media Sports 70

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. It opens the door to content inspiration and new marketing strategies. Plus, public opinion is highly valued by the majority of consumers. Lack of Sentiment Analysis for Earned Media.

Media 80

Media Analysis Radio Sports 80

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. Broadcast Media Despite the online disruption, traditional broadcast media like TV and radio still hold sway over public opinion.

Company 62

Company Radio Social Media Pitching 62

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Information of Everything.

Hotels 198

Hotels Mobile Travel Automotive 198

5W PR

FEBRUARY 17, 2020

Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent. Paid media is any way the brand purchases advertising, marketing, or messaging space, whether it’s in print, online, digital or broadcast.

Media 103

Media Print Advertising Advertising 103

Waxing UnLyrical

FEBRUARY 28, 2013

Yes, we’re even starting to talk about marketing. Turn on the radio in Tripoli today. Pitbull and Coldplay battle it out with talk radio, Arabic music and religious broadcasting for the city’s ears. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical.

Industry 100

Industry Marketing Media Radio 100

Business Wire

APRIL 20, 2017

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views.

Television 161

Television Radio Fashion Meeting 161

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 7 - Brand Marketers Can’t Control The Fans – And That’s A Good Thing. billion bottled water category.

Marketing 78

Marketing Viral Consumer Agency 78