Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. Want to learn the new rules of media pitching? Getting your client coverage in The New York Times or The Wall Street Journal still has value. This means that brands will have to connect to consumers in different places. 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Try our services. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting?

Pitching 40

Pitching Media Small Business Writing 40

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. After that summer, I changed my concentration in the journalism school and never looked back! Press releases and pitches will always have a place, but we do need to evolve as our audience does.

Social Media 227

Social Media Newspapers Reputation Community 227

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Ultimately, a PR strategy is created through storytelling. When the sentiment of an article is mirrored on ratings and reviews or social updates, it begins to become truth in the eyes of the consumer.

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Trends 0

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Instead, they pitched me on a position they had open. How will your background in journalism help you in this new position? I’m a big film buff; and talk about a good storyteller. Want to improve your media relations? ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. . Tell the story … with empathy.

Storytelling 28

Storytelling Trends Media Training Report 28

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. According to Search Engine Journal, SEO leads have a 14.6 Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 92

Automotive Meeting Report Journalism 92

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. How Facebook Is Changing the Way Its Users Consume Journalism. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth. Cheers and happy reading! .

Case Study 44

Case Study Infographics YouTube Pitching 44

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. The fragmentation of media and journalism that we are witnessing will likely only continue.

Media 268

Media Data Google Report 268

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225