5W PR
JANUARY 12, 2024
Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?
MaccaPR
DECEMBER 17, 2014
As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).
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Contently - Strategy
OCTOBER 9, 2019
Using the same vocabulary as your consumers helps consumers feel closer to a brand. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Use that to guide your interview questions. What else did I have to learn?
PR 20/20
MAY 8, 2019
Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta).
PR 20/20
MARCH 6, 2020
Because AI-marketing has the unprecedented potential to affect billions of consumers and comes with its own ethical conundrums, Roetzer set up the panel as a main-stage event in order to reach all attendees. Otherwise, you could look at what we’re doing as just teaching people to better predict and influence consumers. Staying Human.
Ishmael's Corner
JUNE 8, 2015
After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). This is because in the film industry ideas are not just a fleeting notion. In public relations, this lives in the art of pitching.
Solo PR Pro
AUGUST 2, 2022
I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. It's very time-consuming, and can be emotionally draining.
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