ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 117

Trends Communications Conference Leadership 117

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Among them, do brands have a responsibility to develop a public political strategy? In addition, 57% of consumers surveyed say they are more loyal to brands that commit to addressing social inequities.

Brand 145

Brand Branding Nonprofit Government 145

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Stay attuned to Japan’s evolving digital landscape, adapting strategies accordingly for sustained relevance.

Marketing 107

Marketing Newspapers Print Local 107

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. As communications and PR teams, we often act as brand guardians and must fortify the perception of key figures within our organization to maintain credibility.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 123

Communications Crisis Internal International 123

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report. Every move is connected.

Reputation 161

Reputation Corporate Report Employee 161

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good.

Company 187

Company Employee Internal International 187

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. All of us understand that this is a broader issue.”.

Community 188

Community Brand Branding Advertising 188

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Meetings are time-consuming, but there’s no better way to check for compatibility. Bad timing.

Agency 205

Agency Pitching Internal International 205

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. Make June the start of your engagement, not a once-a-year publicity effort. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. It’s pull marketing to promote a sense of thought leadership. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Don’t run away from consumers. This is natural. This is a mistake.

B2B 147

B2B Data Retail Survey 147

NewsWhip

MARCH 27, 2023

Leaders are consumers too, and they are likely to be reading the news beyond what the comms team is sending to them — sometimes it’s necessary to give them the toplines and sometimes a deeper briefing is needed, but generally the more specific a topic the more likely that leadership is to want to comment.

Data 148

Data Crisis Corporate Crisis Management 148

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. “We Remain relevant. “We Humanize digital experiences. Embrace DE&I.

Communications 156

Communications Public Affairs Insurance Insurance 156

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I think we all do as public relations professionals, and that just how easy it is to spread misinformation and how quickly that can spread. That was my first exposure into the communications world.

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. Leadership blind spots like these are not unusual.

Ethics 98

Ethics Employee Crisis Internal 98

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208

B2B Trends Retail Privacy 208

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion. Photo courtesy of Pexels. Differentiate and prepare your communications appropriately.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

MARCH 31, 2021

DE&I is hugely important to an organization’s internal culture too, and those in leadership positions are becoming staunch advocates for diversity. In public relations, the communicator plays a role of ever-increasing prominence in DE&I. You have to look at leadership and restructure as needed.

Resources 102

Resources Education Leadership Employee 102