PRSay

NOVEMBER 12, 2021

You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. “I’m writing to executives/pharmacists/school district superintendents/telecomm engineers/financial planners. So if you’re writing to health care consumers, consider aiming lower.

Mobile 201

Mobile Education Writing Engineering 201

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. financial, medical). financial, medical). 48% – Mobile Phone Provider. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

The Proactive Report

MAY 2, 2015

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio. Key trends.

Report 100

Report Mobile Newspapers Media 100

Bianchi Biz Blog

FEBRUARY 20, 2023

The premise of the story was Leilani left a stable career in Hollywood as a stunt double (she could pass for a twin of Catherine Zeta-Jones) to pursue racing, while her friend was a successful mortgage broker who took a more financially secure path. The title was: By 2030 You Won’t Need a Driver’s License.

Automotive 85

Automotive Meeting Media Mobile 85

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Konnect Agency

OCTOBER 21, 2020

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? A good example from history is Hyundai, which unlike other car manufacturers, experienced commercial success during the 2007 Global Financial Crisis. Shopping on Mobile Devices.

Trends 52

Trends Marketing Mobile Retail 52

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data. What else did Facebook reveal?

Facebook 107

Facebook Video Mobile Advertising 107

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Interviews Video 117

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. 9 and Sept. 21 ) and a new Ethics Quiz. . I honestly don’t think the answer is to muzzle youth.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Burrelles Fresh Ideas

AUGUST 29, 2023

Disability encompasses a wide range of variations far beyond mobility impairment. Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing.

Brand 89

Brand Branding Marketing Ethics 89

Beyond PR

MARCH 13, 2017

As digital consumers, we choose the device that best fits our needs. On the one hand, it makes it harder to reach consumers because each tool offers a slightly different experience visually and functionally. The future involves consumers being on more than one device — sometimes at the same time. A phone for being on the go.

Strategy 80

Strategy Marketing Mobile Financial 80

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Financial -> (Income, Net Wealth).

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.

eBook 111

eBook Communications Crisis Communications Insurance 111

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term.

Ethics 62

Ethics Google Banking Radio 62

Bianchi Biz Blog

MARCH 2, 2023

Adding insult to financial injury, the automaker also lost valuable customer loyalty, goodwill and even potential sales, as owners shared their bad experience with friends and neighbors. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 108

Agency Automotive Engineering Education 108

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. quarter-over-quarter growth, a good sign and its strongest financial quarter yet. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Therefore, this scenario has the potential to be a real game changer not only for agencies, but also for brands and consumers. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

Reputation Us

JANUARY 11, 2016

As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Recognize that communicating to your health care consumers is not “one-size-fits-all.” Foster engagement by going mobile. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Every new channel reduces the friction needed for consumers to get what they want. Let’s look at some of the highlights from the show. The Frictionless World. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. Another aspect of the SM and mobile revolutions is the need to tell your story quickly and succinctly.

Financial 120

Financial Healthcare Media Relations Technology 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The book unveils research-based tools that will help a PR pro distinguish between the “Talkers” from the “Mobilizers” in any company. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. ANALYZE performance and attribute financial impact. Let me explain. What’s working?

Marketing 120

Marketing Financial Strategy Analytics 120

Solo PR Pro

JULY 3, 2019

The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Digital payments now make up 59% of all financial transactions ( slide 120 ). As the use of mobile over desktop devices increases, so does the amount of time adults spend with digital media. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. For example, are mobile ads more effective with your audience in the mornings during commuting hours? PR campaigns – and budgets – are similar. Or are users seeing your ads on laptops during working hours?

Mobile 48

Mobile Advertising Advertising Pitching 48

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger.

Advertising 52

Advertising Advertising Web Privacy 52

Beyond PR

AUGUST 30, 2016

For companies with financial planners, it may be worthwhile to share tips on how students can reduce their loans while still in school or how recent college grads may best be able to pay their debt while living within their means (and still having fun!). Consumer Technology. More than 43M people in the U.S. face student debt.

Radio 68

Radio Media Newspapers Technology 68

Stephen Waddington

DECEMBER 30, 2019

This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. These devices have provided the means for consumers to connect to the internet wherever and whenever. It was also a time of incredible innovation. billion in 2019.

Government 103

Government Education Print Ethics 103

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR 20/20

MAY 12, 2016

Agencies structured in service-area silos -- social, search, mobile, web, email, analytics -- will face the same challenges as their corporate counterparts when trying to build digital marketing strategies and campaigns. Common reasons the agency may be to blame: Financial Instability. Financial Instability. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40