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2015 State of the News Media Report

The Proactive Report

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio. Key trends.

Report 100
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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151
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What’s hot in tech right now?

PR in High Definition

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. So, in case you’re busy concentrating on getting that perfect gift or what size turkey you’ll need for your Christmas bubble, we’ve rounded up the biggest news in tech to be keeping an eye on.

Ethics 62
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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Financial -> (Income, Net Wealth). Music and radio.

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3 Ways to Reach Campus Media with Content They Care About

Beyond PR

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. Contact us to learn more or to request a live demonstration.

Media 103
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Mobile Marketing Made Easy.