Stephen Waddington

OCTOBER 9, 2018

Hyper targeting and millions of variations of Facebook ads during the EU Referendum and US Election broke that premise,” said Pillot de Chenecey. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase.

Government 149

Government YouTube Wikipedia Google 149

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. This new technology enables 24/7 availability. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Stern + Associates

MAY 20, 2022

As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators.

Government 62

Government Insurance Insurance Privacy 62

Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 79% of consumers are willing to share data if there is clear personal benefit.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Facebook Stories viewership grew to 1.5 E-commerce and Online Advertising.

Report 45

Report Privacy Pinterest Retail 45

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands.

Facebook 73

Facebook Google Privacy Tools 73

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. This new technology enables 24/7 availability. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Critical Mention

JUNE 13, 2018

Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster. Cambridge Analytica’s goal was to manipulate voters’ opinions and send targeted, sponsored ads and messages to users on Facebook to swing their votes. How Facebook handled the situation baffled many. Until next time!

Company 87

Company Banking Crisis Facebook 87

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook.

B2B 60

B2B Leadership Crisis Communications Technology 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JULY 30, 2019

Angela Pham, User Experience Designer at Facebook. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”. We are the things.

Case Study 50

Case Study Privacy Data Technology 50

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Beyond PR

MARCH 20, 2018

If users show interest in so much as a pair of socks online, those socks will inundate their Facebook feed for weeks — never mind a big-ticket item like a couch or a car. As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Privacy 69

Privacy Brand Branding Instagram 69

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Where the Fishermen Ain't

FEBRUARY 1, 2016

DATT is presently at the proof-of-concept stage and Charles is "seeking to find a technical co-founder who understands blockchain and web technologies." . One would imagine that any social network endorsed by the hacktivist collective Anonymous would have to be open-source, encrypted end-to-end, and fully dedicated to privacy.

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

DATT is presently at the proof-of-concept stage and Charles is "seeking to find a technical co-founder who understands blockchain and web technologies." . One would imagine that any social network endorsed by the hacktivist collective Anonymous would have to be open-source, encrypted end-to-end, and fully dedicated to privacy.

Reddit 20

Reddit Wikipedia Web Privacy 20

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

FEBRUARY 8, 2022

More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. privacy is moving to the forefront of ad targeting,” he adds. ” Consumer awareness increases. That may already be changing.

Advertising 118

Advertising Advertising Privacy Apparel 118

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Brand Branding YouTube 82

Mindful Marketing

JANUARY 1, 2022

Less than four months ago, just after Francis Haugen blew the whistle on her former employer Facebook, I wrote a piece titled “ Two Lessons TikTok can Teach Facebook.” However, given the cutting-edge technology the company has at its disposal, it could be doing more to mitigate the devastating impact.

Privacy 72

Privacy Social Media Trends Video 72

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. You might find this annoying, distracting, or perhaps even an invasion of privacy.

Advertising 84

Advertising Advertising Privacy Analytics 84

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Mobile, data and wearable technology. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The good news is that some of the smartest technology and journalism minds are working together to offer solutions.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202