Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

OCTOBER 30, 2023

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. This movement is guided by sustainability, resource efficiency, and ethical food production. Many consumers are still unfamiliar with the concept of upcycled food. How does food upcycling work?

Trends 78

Trends Agriculture Resources Consumer 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 120

Ethics Data Strategy Privacy 120

Agility PR Solutions

OCTOBER 26, 2022

New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The post Sustainability no longer just an ethical choice—it’s now a business opportunity appeared first on Agility PR Solutions.

Ethics 100

Ethics Government Consumer Company 100

Contently - Strategy

SEPTEMBER 20, 2022

Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. The post Is It Plagiarism or Jumping on a Trend?

Social Media 73

Social Media Ethics Trends Viral 73

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

Konnect Agency

APRIL 20, 2023

However, a new trend has emerged in the space in recent months, known as “deinfluencing.” Deinfluencing is a growing trend among influencers where they actively discourage their followers from making certain purchases, as a way to combat overconsumption. Why should we pay attention to the deinfluencing trend?

Trends 52

Trends Marketing Ethics Consumer 52

Agility PR Solutions

JUNE 26, 2023

As brands and businesses are aware, today’s consumers want more than just products and services from the companies they engage and spend with—they also want to know they’re transacting with an organization whose values align with their own, shares the same societal (and, often, political) beliefs, and conducts business ethically and sustainably, among (..)

Consumer 86

Consumer Ethics Company Brand 86

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic. How do you know if you’re fast enough?

Ethics 182

Ethics eBook B2B Blogging 182

PRSay

DECEMBER 20, 2023

It helps keep you up to date on new trends and developments. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries. Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications.

Publicity 176

Publicity Case Study Ethics Study 176

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. They not only increased brand visibility but also reinforced their credibility as the go-to choice for advertisers and marketers seeking insights about advertising trends.

Brand 323

Brand Branding eBook Advertising 323

5W PR

JANUARY 3, 2024

Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving consumer preferences. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

Agility PR Solutions

MAY 11, 2020

The COVID-19 pandemic is causing consumers to more seriously consider the health and environmental impacts of their shopping choices—and many of these changes in consumer behavior are likely to continue long after the pandemic and cause lasting structural changes to the consumer goods and retail industries, according to new research from Accenture.

Ethics 78

Ethics Retail Survey Consumer 78

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 110

Corporate Ethics Company Internal 110

5W PR

SEPTEMBER 6, 2023

Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It encapsulates the essence of the brand’s unique value proposition, differentiation, and the benefits it offers to consumers.

Brand 78

Brand Branding Marketing Ethics 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Reputation 195

Reputation Corporate Brand Branding 195

Agility PR Solutions

OCTOBER 25, 2021

The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 156

Corporate How To Ethics Consumer 156

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. This continuity can create a lasting impact on consumers’ perceptions of a brand.

Brand 83

Brand Branding Marketing Ethics 83

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 66

Consumer Privacy Brand Branding 66

NewsWhip

NOVEMBER 15, 2023

Introducing AI Digest The AI Digest is ideal for time-poor users who need to stay informed on the latest trends and topics of interest, or for those who want a high-level snapshot of evolving topics to grasp the newest trends and themes. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

Consumer 88

Consumer Social Media Education Advertising 88

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. The new ‘de-influencer’ trend might be the first sign of cracks in the influencer world. Like consumers, businesses face difficulties in the current economic climate.

Reputation 62

Reputation B2C Ethics Trends 62

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Incorporating values for true social impact Modern high-spenders are conscious consumers.

Strategy 78

Strategy Brand Branding Product Launch 78

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Another emerging trend, especially in Latin America, finds companies and institutions concerned that digital communication is losing its humanity. Remain relevant. “We Humanize digital experiences. Embrace DE&I.

Communications 156

Communications Public Affairs Insurance Insurance 156

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

FEBRUARY 7, 2020

Many will be keeping a close eye on the runways of New York, London, Milan, and Paris for emerging trends, but one trend we think is here to stay is sustainable fashion choices. The brand urges consumers to ‘choose used’ and join them as a member of the resale revolution. Ethically Made. Recycled Materials.

Fashion 88

Fashion Transportation Ethics Trends 88