Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? This latest TikTok trend can help you to be ahead of the curve.

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Get the Digital PR Tips News letter. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

SEPTEMBER 14, 2020

SEO itself is a practice that has new rules and regulations with each passing day it seems; however, local SEO is different from general SEO and has its own rules and best practices. Additionally, the potential consumer tends to read an average of about ten reviews before deciding to trust the business.

Local 88

Local Marketing SEO Mobile 88

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Understanding SEO. Collaborating with digital influencers.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Landis PR

DECEMBER 18, 2023

It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Freedom of Information Requests are a time consuming but worthwhile way of getting primary data on a topic. In the UK, data.gov.uk and police.gov.uk

Data 115

Data Google Trends Survey 115

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Two secret weapons every digital PR practitioner needs.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. So, the FTC stepped in with regulations to protect consumers. Is your PR agency bring creative ideas to the table?

Tools 67

Tools Marketing Advertising Advertising 67

Landis PR

JANUARY 22, 2024

Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Business or sales growth, engagement metrics, list expansion, customer satisfaction… too easy, just lay out the numbers. Are you changing people’s perceptions or thinking? Are you getting through to the right target audiences?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

5W PR

JUNE 6, 2022

Consumer Focus. Additionally, the two-way communication opportunities that a number of platforms provide to their users are a great way for companies to figure out ways to create better communication with their target audiences and respond to their needs, which can improve the overall PR efforts.

Trends 88

Trends Data SEO Consumer 88

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Wildfire

AUGUST 1, 2018

Every agency measures this stuff; it’s the bread and butter of digital PR. 2) Measure report downloads or landing page views: Content is often at the centre of our PR activity, and through media promotion, we look to drive the right audiences to consume that content. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Doctor Spin

JANUARY 8, 2022

How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Make no mistake about it — this is a PR failure of epic proportions. Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Make no mistake about it—this has been a PR failure of epic proportions. Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming. We had a window.

Industry 52

Industry Web Wikipedia Education 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. Understand SEO basics. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics.

Reputation 185

Reputation SEO Web Community 185

Cision

JANUARY 10, 2018

The program generates recommendations and targeted webpages based on consumer data for instant personalization. Throughout everything you do, be prepared to generate more personalized content, messages and experiences for consumers using the proper tools and data. Conclusion. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. LinkedIn news consumers are more likely to be high earners and college educated. For more Digital PR Tips s ubscribe here. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize.

Local 89

Local SEO Engineering Web 89

ZudePR

JANUARY 26, 2016

If we can answer yes to all three questions, the result will be ‘good work’ Dave, the PR: In that order. Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. 14: On Making it On Your Own.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Image credit: Pixabay.

Software 118

Software Case Study Advertising Advertising 118

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Leverage keyword research. If so, I challenge you to stick with me. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. 6: Carrie Morgan (Phoenix, Arizona, US) Carrie is an author, digital PR, consultant, speaker, and blogger. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

FEBRUARY 8, 2018

Additionally, 44 percent of consumers said they would return to a retailer that remained actively engaged with them after a purchase. Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, a “share on Facebook” button at the end of an article could improve brand reach.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100