PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Stern + Associates

SEPTEMBER 26, 2023

Is your organization operating as an “information business,” treating data as a strategic asset? Does your organization liquify data assets, cultivate a data democracy that enthusiastically engages with data assets, and connect data monetization with financial performance? According to Barbara Wixom, Ph.D.

Data 77

Data Strategy System Enterprise 77

5W PR

MAY 31, 2024

Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation. Growing skepticism among consumers and businesses about security practices makes PR invaluable. Simplifying tech Cyber technology can seem like a labyrinth to the uninitiated.

Industry 78

Industry Privacy Crisis Crisis Communications 78

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? To coincide with Ethics Month, she wrote an article for the September issue of Strategies & Tactics titled “ Using Data Ethically to Inform PR Strategies.”

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. Here are five data surprises we found in The Global Impact of CES2021 attendance summary: Attendance is still hard to predict.

Data 76

Data Automotive Transportation Mobile 76

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Data can also help communicators tell better stories.

Data 144

Data How To Storytelling Analytics 144

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 136

Technology Study Communications Survey 136

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Many conference producers have announced their 2021 in-person events in hopes that vaccines will quell fears and increase confidence about attendance. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. Today, every company is a technology company. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Thought leadership events keep on giving. Influencer content isn’t just for consumer brands.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. The issues drove headlines more broadly, across business and top-tier technology media. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. Today, every company is a technology company. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. The PR team should look at the research (SEO/SEM analysis, search trends, competitive landscape, financial analyst reports, consumer/prospect behavior and other data) to create a targeted program that will meet the business objectives. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation.

Measurement 183

Measurement Communications Analysis Data 183

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Cision

SEPTEMBER 28, 2017

According to research data from eMarketer, “digital ad spend will increase 15.9 “The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead.

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. SOURCE The demand for fast and easily consumable content is on the rise.

Communications 52

Communications Marketing Analytics Resources 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Real-time data tools and dashboards may also ensure rapid response and continuous improvement throughout the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

APRIL 9, 2024

Further discussions inspired a first-of-its-kind guide titled “ Tackling Misinformation: The Communications Industry Unites ,” a collection of perspectives, data points, analyses and resources that PRSA released on April 8. Misinformation is affecting our lives.”

Education 94

Education Resources Interviews Study 94

Sword and the Script

MAY 18, 2021

Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write. 30% said, “new technologies that are helping businesses and consumers.”.

Study 173

Study Communications Survey Pitching 173