Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future.

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Express Your Unique Persona.

Social Media 86

Social Media Media Mobile SEO 86

Beyond PR

APRIL 19, 2018

Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why. Now, it might work, but usually, it doesn’t, unless you have a really, really broad audience for your goods and services. Standing out in a sea of noise has become incredibly difficult.

Video 63

Video Marketing Creativity Consumer 63

Rock the Status Quo

APRIL 23, 2015

Brand advocates are most often customers passionate about the brand who support and promote it online because of their loyalty and enthusiasm for the brand. Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates. Just in case.

Brand 100

Brand Branding Community Wikipedia 100

Flatiron Communications

JULY 14, 2014

.” Talking about giving preferential treatment to individuals with large social followings, here’s a breaking tale involving another Cable/ISP company that may very well rival that company’s epic PR debacle in the nascent days of consumer-generated media. Veronica Belmont.

Customer Service 35

Customer Service Viral YouTube Twitter 35

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JANUARY 7, 2020

You can monitor Twitter, Facebook, YouTube and Instagram. That’ll add noise to your search results and consumes computing resources for the platform. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 82

Tools Comparison Media System 82

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment . Change up your social strategy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. Offer exceptional and empathetic customer service. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 111

YouTube Instagram Ethics Film 111

The Resolution Blog

APRIL 26, 2019

For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. For example, we’ve just sold Direct Line a YouTube grime artist partnership, which is the weirdest thing ever. Our thinking is we are small, we are nimble, and we are quick.

Agency 120

Agency Pitching Energy Creativity 120

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

NOVEMBER 11, 2014

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit. And I haven’t spoken to a single sales person.

Marketing 113

Marketing System Viral Insurance 113

Beyond PR

DECEMBER 12, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So why gamble on a member of the media or potential customer reading your entire press release? Share videos on YouTube, Facebook and Twitter. About Steven D’Adamo.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So why gamble on a member of the media or potential customer reading your entire press release? Share videos from YouTube to Facebook or Twitter. About Steven D’Adamo.

Writing 79

Writing How To Infographics Pinterest 79

Prohibition

DECEMBER 17, 2021

Through those events and subsequent discussions, it became clear that United Airlines’ policies surrounding overbooking flights and situations involving non-compliant passengers (as well as their customer service) required significant improvement. Malaysia Airlines’ MH 370 disappearance.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. It is continuing to update its customers with travel and timetable updates. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. Here's the issue. It’s a fine line to tread.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Consumers and members of the media like to know who they are doing business with. Background Information.

Web 40

Web Pitching Local Report 40

Stephen Waddington

NOVEMBER 19, 2017

Action: Read widely and consume a variety of media. Each new form of media from Snapchat to YouTube, and Instagram to Twitter, has given rise to a new breed of influencers. Bots have been developed to help with customer service, support and sales. We also need greater education so that consumers are alert to the problem.

Publicity 164

Publicity Ethics Data Community 164