Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Leverage Public Relations: Public relations will significantly amplify your communications strategy. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link]. Conclusion.

Crisis 271

Crisis Brand Branding How To 271

The Stalwart Blog

OCTOBER 3, 2019

Maybe you’re publicly traded, or you’ve got some presence that is widely known by a general consumer base, let’s say. And if they believe internally you’re using the same people that’s… They can perceive incorrectly maybe, but that the fox is guarding the henhouse. John Tishler: Yeah, great question.

Government 74

Government Crisis Video Interviews 74

Melissa Agnes

JULY 19, 2016

Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. Watching an un-edited, live-streamed video gives the perception – whether real or not – that the video is pure and tells the whole story.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199

Melissa Agnes

JULY 26, 2016

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Stuart Bruce

FEBRUARY 11, 2016

It arrives in a cardboard sleeve (that confusingly looks like it’s part of the kit) and takes less than a minute to assemble (and another three minutes to find and watch the video telling you how to do it!) But it’s not just consumer PR where VR can play a role. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

JUNE 3, 2020

Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 62

Crisis Instagram Social Media Facebook 62

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Watch the video below, and you’ll no doubt be cringing hard. These crisis communications statements need to also appease your investors, if relevant.

Crisis 48

Crisis Crisis Communications Internal International 48

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. What level of eye contact is best in video? Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Platforms facilitate this spread as Facebook has 2 billion people. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. ” Some say you need a year, others say a few months.

Social Media 51

Social Media Course Meeting Interviews 51

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. This is a game changer for video content.

Social Media 52

Social Media Video Conference Analytics 52

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. This is the conclusion of The PRCA 2019 Digital Report.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Morgan McLintic , CEO, Firebrand Communications 6. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. pic.twitter.com/NAuoISgaGq.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. pic.twitter.com/NAuoISgaGq.

Crisis 62

Crisis Government Social Media Reputation 62

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication.

Crisis 48

Crisis Airlines Reputation Corporate 48