Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. Crisis preparation starts long before an incident. The takeaways? Be prepared.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

5W PR

DECEMBER 7, 2020

Based on those results, expect to see more live streaming events as well as the monetization of short-form videos. And where possible, beef up the social listening to get better consumer insights. As a crisis communications plan, this policy should guide responding quickly and responsibly to any unanticipated issues that may arise.

Social Media 103

Social Media Trends Media Policies 103

Stephen Waddington

OCTOBER 13, 2020

The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively. Owned media platforms, typically websites, sat at the heart of an organisation’s communication effort.

Report 144

Report Communications Government Crisis 144

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Crisis interrupted. Visual communications.

Communications 120

Communications Crisis Internal International 120

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every new channel reduces the friction needed for consumers to get what they want. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Data Analytics Advertising 166

Melissa Agnes

JULY 26, 2016

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. She also believes that one of the best ways to reach rural Americans is in their community. This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us.

Social Media 97

Social Media Conference Media Corporate 97

5W PR

MARCH 26, 2020

Is there anything your business offers that can be communicated virtually? Gyms have shifted to offering virtual workouts for consumers. Create accounts with video conferencing platforms which will allow employees to virtually connect for meetings more personably than over a phone call. Shift your Business Structure.

How To 88

How To Employee Financial Meeting 88

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Watch the video below, and you’ll no doubt be cringing hard. These crisis communications statements need to also appease your investors, if relevant.

Crisis 48

Crisis Crisis Communications Internal International 48

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 62

Crisis Instagram Social Media Facebook 62

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience. Enter Sony.

Company 87

Company Airlines Print Government 87

Sword and the Script

JUNE 3, 2020

Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” It's very time-consuming, and can be emotionally draining. It currently has videos from 12 Fellows that educators can use in their classes to supplement their lessons.

Education 107

Education Course Nonprofit Resources 107

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. What level of eye contact is best in video? Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Karen Freberg

MARCH 11, 2020

That’s where having experience in crisis communication comes into play. In fact, it is sometimes harder since you have to do a bit more in clarifying any questions, create new content that is consumable. Now, this is not saying that we will be doing this for the rest of the term – but you never know. Am I worried?

Social Media 92

Social Media How To Media Resources 92

MaccaPR

FEBRUARY 19, 2018

CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Financial Video 68

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? Sounds ironic?

Education 150

Education Training Course Social Media 150

Prakkypedia

DECEMBER 13, 2017

I was one of the consumers who bought a block to see what it would taste like. Here’s the official KFC launch video for the product – can you make it more than five seconds through? It’s not the first time Vegemite has used controversy to gain attention. In June 2015, Vegemite teamed up with Cadbury to release Vegemite chocolate.

Transportation 71

Transportation Twitter Advertising Advertising 71

Karen Freberg

MARCH 14, 2019

I was able to teach a few classes, do a few class videos that will be used in other courses at QUT (teaching), do a few industry talks (professional), and work with researchers on a few papers and book chapters (research). This is what I tried to do during my time in Australia. and I know you will continue doing amazing things!

Social Media 51

Social Media Course Meeting Interviews 51

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. This is a game changer for video content.

Social Media 52

Social Media Video Conference Analytics 52

The Stalwart Blog

OCTOBER 3, 2019

Maybe you’re publicly traded, or you’ve got some presence that is widely known by a general consumer base, let’s say. But I will say for the purpose of this video, my office phone number is (858) 720-8943. David: Yeah, or just public perception, especially if you’re a company of visibility. John Tishler: Sure.

Government 74

Government Crisis Video Interviews 74

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Morgan McLintic , CEO, Firebrand Communications 6. AI loss of luster “Two-fold: AI fatigue is real.

Writing 190

Writing Communications Marketing B2B 190

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Regardless, thanks for visiting!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. pic.twitter.com/NAuoISgaGq.

Crisis 71

Crisis Government Social Media Reputation 71

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. pic.twitter.com/NAuoISgaGq.

Crisis 62

Crisis Government Social Media Reputation 62

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. The web has overhauled organisational communication and marketing. The use of social platforms and the creation of content, notably video, are both up year-on-year. This is the conclusion of The PRCA 2019 Digital Report.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Leverage Public Relations: Public relations will significantly amplify your communications strategy. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

APRIL 2, 2024

And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%).

Media 102

Media Radio Print Newspapers 102