PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. . The blog has received over 3.6k

Trends 78

Trends Instagram Viral Brand 78

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. This is not to say you should jump on every trend that goes viral. Consumer engagement is not a one-way street.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Videos are also a great storytelling device.

Video 62

Video Social Media Instagram Media 62

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Get creative and don ’ t be afraid to pay.

Pitching 120

Pitching How To Instagram YouTube 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? What about Twitch? LinkedIn video? Never fear! It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile.

Healthcare 163

Healthcare Social Media Media Education 163

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. Think Instagram, Pinterest, Tumblr. (The The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. Guest Post by Taral Patel.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we? fake news, all that stuff notwithstanding — consumer trust in earned media remains very high.

Media 202

Media Storytelling Technology Data 202

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok!

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. We’ve got a frozen food client who identified who their alpha consumers are: gamers.

Marketing 76

Marketing Consumer Measurement Viral 76

Konnect Agency

OCTOBER 18, 2019

Take Instagram for example. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. This will force you to get creative with the sorts of terms you think your coverage will fall under. Searching for the topic alone can also help e.g. “home decor trends” or “most instagrammed parks”. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale.

Viral 52

Viral Video Social Media Creativity 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Get source quotes

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. According to Facebook’s most recent statistics , Instagram has 500 million users monthly.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. In more recent times, media malaise has led to something called "doom scrolling" where an audience spends time on an electronic device consuming article after article (or headline after headline) of negative news.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225