Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Agility PR Solutions

OCTOBER 3, 2018

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer. The firm’s new survey of over […].

Mobile 94

Mobile Consumer Company Survey 94

Agility PR Solutions

SEPTEMBER 12, 2021

Consumers have range anxiety and are concerned about the scarcity of charging infrastructure, media publications have focused on lithium battery concerns and issues with battery degradation, and Allegra Stratton, UK spokesperson for the COP26 summit has shunned EVs as being unsuitable for long journeys.

Mobile 147

Mobile Brand Branding Consumer 147

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Mobile is still growing. Internet ad spend surpasses television spend.

Trends 159

Trends Mobile Advertising Advertising 159

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately).

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation.

Consumer 88

Consumer Exercises Crisis Customer Service 88

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 65

Automotive Mobile Data Comparison 65

Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Do you know that 91 percent of users access social platforms via mobile devices?

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. It’s new “Skimm-like” daily email is essentially a mobile-first, newsfeed-like experience. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Tailor the video content accordingly, using relevant hashtags and trends to amplify your reach and increase engagement. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Agility PR Solutions

MAY 15, 2023

It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon.

Consumer 78

Consumer Brand Branding Mobile 78

Konnect Agency

OCTOBER 21, 2020

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? As we head into the new year, there are certain trends that will dominate as businesses adapt to the changing landscape. This trend of brand activism will continue well into 2021. Brand Activism.

Trends 52

Trends Marketing Mobile Retail 52

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

Agility PR Solutions

MARCH 20, 2019

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture.

Transportation 60

Transportation Mobile Technology Consumer 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 86

Social Media Media Mobile SEO 86

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

JULY 14, 2023

As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Designs Consumers are always looking for furniture that compliments their personal style and the latest design trends.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 93

Technology Automotive Mobile Interviews 93

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Do you know that 91 percent of users access social platforms via mobile devices?

Social Media 61

Social Media Trends Media Instagram 61