5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JULY 9, 2019

Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”. Conscious Shoppers. Travelers.

Marketing 79

Marketing Travel Healthcare Fashion 79

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

Prohibition

FEBRUARY 2, 2024

High fashion? A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers. It’s made from cowhide leather and shaped to slump in the same way a brown paper bag might, complete with a blue fastening and the iconic LV lettering. Is it luxurious?

Marketing 62

Marketing Film Creativity B2C 62

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. No matter the industry, marketing has become increasingly complex! Traditional and digital marketing. Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

Critical Mention

JANUARY 29, 2021

Choosing the right platform(s) can make or break your marketing campaign. Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Given below are some points to consider when collaborating with an influencer. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Businesses should be on hand to approve any content, expert quotes, and supply imagery or samples in a timely fashion.

Print 112

Print Trends Agency Brand 112

Sword and the Script

JANUARY 19, 2021

Audio is changing how we search for – and consume information. Meltwater offers and integration with GA and its media monitoring tool that will help you do this in an automated fashion – and it gets you closer to earned media attribution. Which vendor do you think will take that relationship to the M&A altar first?

Technology 169

Technology Publicity Software Pitching 169

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts. If it’s an online ad, people may not even see it.

Brand 79

Brand Branding Marketing Social Media 79

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Role responsibilities. • Ensure you have excellent time management skills. •

Agency 48

Agency Crisis Management Fashion Social Media 48

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. And it’s written in a way that you can read it in the old-school, linear fashion or get all millennial up in here and jump around based on your interest or needs.

Report 51

Report Fashion Trends Social Media 51

ReimaginePR

JUNE 13, 2016

Unfortunately, it’s the one consumers tune out the most these days. What really resonates with consumers is the story behind the product. This means adding videos, images, and plain ol’ fashioned writing to punch up its appeal. Then you’d spend time driving these features home to your potential customers.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Shift Communications

MARCH 28, 2018

For marketers, playing on that sense of nostalgia is also playing on something deeper—your emotions. Memory holds deep emotional connections, and by reminding us of these fond memories, marketers are actually reaching consumers on an emotional level. But sometimes, when not treated properly, nostalgia can also go horribly wrong.

Marketing 68

Marketing Sports Blogging Writing 68

Beyond PR

AUGUST 2, 2016

Whether it’s a journalist reporting on a story or a consumer researching a product, your audience isn’t going to look beyond your headline unless it engages their imagination and offers something of value. PR Newswire is a strong advocate of delivering your message to the media, investors and public in the most trustworthy fashion possible.

How To 40

How To Brand Branding Guidelines 40

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. As you’ve probably figured out, we’re not old fashioned when it comes to PR. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Evaluating the Success of Distribution Strategies Evaluating the success of a distribution strategy is essential for any business.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Q4 enhances investor relations tools. Image credit: Pixabay.

Software 119

Software Case Study Advertising Advertising 119

Karen Freberg

OCTOBER 10, 2020

Why isn’t Emily working hand in hand with the digital team to make sure the work she is doing on social helps in lead generation opportunities, conversions, and help with the content marketing strategy? When I went to South Africa to work in Fashion and Consumer PR, I did my research.

Social Media 114

Social Media Media Fashion Agency 114

Sword and the Script

JUNE 18, 2016

In light of Father’s Day this weekend, the social dad is the theme for this week’s very different Unscripted Marketing post. Need Help with PR, Content or Social Media? 7 PR, Content Marketing and. And I consume an incredible volume of content across text, audio and video formats to learn how to be a better father.

Infographics 60

Infographics Social Media Media Survey 60

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. You can also go with keywords like: YOUR INDUSTRY + trends. YOUR INDUSTRY + facts. YOUR INDUSTRY + survey.

Survey 91

Survey How To Reddit Pitching 91

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story later that day.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. Sticking to the three S’s will be vital in 2019 since people are consuming so much information.

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 99

Marketing Guidelines Video Brand 99