Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 198

Marketing Content Marketing Data Social Media 198

Flatiron Communications

MARCH 25, 2015

I blog mostly to help aspiring PR professionals ramp up faster and laypeople better understand what goes on behind closed doors. In a few weeks, I’ll celebrate mark a decade of blogging. “ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors.

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

ImPRessions - Crenshaw Communications

JUNE 21, 2018

B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. In an increasing personalized marketing arena, data-driven PR stories can help create relevant content for highly targeted prospects.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Barokas

AUGUST 1, 2019

Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences. The Clutch 2018 Content Marketing Survey reported that an overwhelming majority of B2B audiences (88 percent) consume business-related content online at least once a week.

B2B 60

B2B Survey Case Study Enterprise 60

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). in Marketing and a B.S.

Tools 125

Tools Analytics Software B2C 125

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Blogs – personal, professional, corporate, etc.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

NOVEMBER 5, 2018

Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers. Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master.

Video 119

Video Communications Strategy Product Launch 119

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. But, the great irony of marketing automation is that it’s largely still manual. For publicly traded companies, they’re likely even required.

Agency 84

Agency Enterprise Technology Analytics 84

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. A lot of people suck at content strategy. Content strategy is an art and a science, after all. Don't worry: We're only human. Humans are great at the art part.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. 7 PR, Content Marketing and.

Insurance 68

Insurance Insurance B2B Corporate 68

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

AUGUST 5, 2014

While there’s a ton of blog posts from PR pundits telling you what you can’t do for measurement — and they do so with a frightening zeal that borders on religious fascism — few offer pragmatic advice. What PR needs is a framework to think about measurement and organize itself to measure.

Measurement 120

Measurement Analytics Tools SEO 120

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Studies often tell us the more engagement consumers have with a company, the more they will buy. Blogging and content creation through social media are excellent avenues for content marketers to create and measure.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever. The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

JUNE 6, 2023

Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS). It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. B2B buyers require an omnichannel marketing approach. B2B buyers consume information from a range of sources. Not content marketing. Below are five points that stood out for me in the report.

B2B 100

B2B Trade Shows Survey Study 100

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?

eBook 145

eBook Product Launch Software Internal 145