Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers.

Measurement 134

Measurement Data Analytics Conference 134

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.”

Data 120

Data Case Study Storytelling Conference 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry.

Media 202

Media Storytelling Technology Data 202

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! This is a topic that is near and dear to my heart, though. And that, I think, is something we sometimes forget.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. Start with a creative content mix. For partner platforms like SnapChat, brands have full-feature storytelling capabilities. Is it the price for audiences on newer platforms like SnapChat of Apple News, and can we measure return?

Pinterest 40

Pinterest Community Data Mobile 40

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Storytelling is the magic ingredient that gets people engaged. I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Effective storytelling improves valuations. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. Use your expertise to tailor each of these tips with a storytelling approach. Measure your results. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You do need the storytelling, relationship building, creative and analytical skills. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements.

Google 119

Google Data Government Social Media 119

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

Journalistics

JULY 6, 2013

This again includes preparation, monitoring, waiting and swift action, but also requires a bit more creativity and innovation on the part of your communications team. Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc.

Marketing 52

Marketing Community Trends Case Study 52

The Hoffman Agency

AUGUST 1, 2019

We are consultants, counsellors, creatives and confidantes. But this does cause a shift in our perspective — we are rewarded by results that do not have a clear monetary value, rather than being measured on specifically defined ROI. A quote from one of the speakers that stuck with me is, “I look to hire storytellers primarily.

Storytelling 34

Storytelling Creativity Agency Industry 34

Waxing UnLyrical

NOVEMBER 3, 2011

What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. The second was measurement. How are people measuring their PR programs?

Storytelling 101

Storytelling Measurement Course Meeting 101

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Creative employee communications.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow. .

Publicity 164

Publicity Ethics Data Community 164