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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370
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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. All media opportunities aren’t alike. One of the most powerful things you can do in a media interview is use a visual metaphor. Understand the opportunity. Use visual language.

Resources 149
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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Rules of engagement.

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Critical Mention Ends Agreement With Cision

Critical Mention

In an effort to best serve our customers by providing a true all-in-one media intelligence service, we have made significant additions to the Critical Mention platform in recent years. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101
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The Implications of the Growth of Social News

Cision

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why ask your PR team to guarantee media results? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The comparisons between lawyers and communications professionals are endless. Ahem, by the way, that's against our code of ethics.).

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

Marketing 104