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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Rand Fishkin.

Trends 182
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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Don’t silo these content opportunities, either.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136
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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects.

Marketing 108
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

Data 176
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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc.

Agency 109