Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

Government 74

Government Social Media Viral Guidelines 74

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

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Crisis Management Social Media Crisis Media 118

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. The food delivery company launched ‘Chipwatch’, a mobile team deployed on Brighton and Scarborough beach on two dates in July, in a bid to protect beach-goers precious snacks. issue and puts a fun spin on it.

Social Media 62

Social Media Media Viral B2C 62

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. social media strategy, instagram stories, social media manage Meta is constantly updating the Instagram platform. Instead, focus on using ‘trending’ audio.

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Video Social Media Instagram Media 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. million followers – but which Sherwin-Williams felt was “seriously embarrass(ing) the Company or its products.”. What about Twitch? LinkedIn video?

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Social Media Trends Marketing Viral 62

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. A viral sensation that spread like wildfire across social media platforms. The result?

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Viral Trends Social Media Creativity 71

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? PR FOR ANYONE.

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Pitching Video YouTube Viral 130

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. I outlined this feature at length in a post about building your own media list.) I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. But had Pepsi and United simply listened (via social media) both companies could have better responded to their respective audiences. Have you used listening tools to inform a company decision in a time of uncertainty?

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Social Media Airlines Media Viral 60

Mark My Words

OCTOBER 13, 2022

But the Prince and Princess of Wales’s message that mental health must move up the nation’s priority list resonated with the pop station’s audience and marked a new evolution in the couple’s engagement with the media. Old enmities are being set aside under the media “reset”.

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Social Media Interviews Media YouTube 60

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

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Social Media Conference Media Corporate 120

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up? Not surprisingly, one of the ways your competitors use media monitoring is to monitor you.

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How To Media Crisis Crisis Management 61

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. Twitter dominated attention. Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site.

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Brand Branding Policies Local 78

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

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Product Launch Storytelling Social Media Video 149

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. We’ll be in touch.”.

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Brand Branding Viral Crisis Management 160

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. StopAbuseAgainstWomen #blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE.

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Brand Branding Comparison Viral 159

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

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Social Media Strategy Media Survey 60

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. Higher education advocate.

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Social Media Media Education Analytics 114

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Thanks to social media, a little creativity can go a long way. Offer Simple Asks.

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Healthcare Social Media Media Education 163

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. Those are the people I want searching for me on LinkedIn.

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LinkedIn Local Case Study Leadership 109

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created.

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Social Media Media Viral Facebook 106

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

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Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

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Content Marketing Marketing Viral Social Media 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Take a small coffee company, Candid Cup, for example. How to do that?

How To 149

How To Social Media B2C Television 149

PR in High Definition

SEPTEMBER 24, 2019

Sure, editors, reporters and columnists continue to be the so-called top jobs in journalism, but there’s been a significant shift in recent years in terms of topics and sectors that are being covered, how the media is responding to changing demand from readers and the critical focus on digital. The age of social. News been framed!

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Media Newspapers Journalism Video 54

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Media are naturally skeptical of commercial claims — and for good reason. Show the receipts.

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Brand Branding How To Storytelling 136

NewsWhip

DECEMBER 21, 2021

Though their appeals have ultimately been dismissed and Verstappen will continue to sit on his throne, the conversation in the media and public spheres is still ongoing. . Media and Public interest to articles about the F1 Controversy. Media and Public interest to articles about the F1 Controversy. How does this compare?

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Reputation Sports YouTube Web 148

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

If you doubted that the spot attempts to parody the current sensitivity about sexual harassment in the workplace, there’s even a company lawyer who butts in and warns that they can’t say “bowls” in that context. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity.

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Corporate Viral Community Crisis 149

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral.

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Banking Media Local Survey 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

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Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. Other companies, both within and outside of the airline industry, should take note.

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Airlines Crisis Viral Reputation 136

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

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Social Media Crisis Media Airlines 79

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. Instead, find someone within your company who has a personal story to share. I'm so happy this student’s Twitter video of her teacher hearing the news went viral.

Social Media 60

Social Media Brand Branding Media 60

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Julie Staadecker, Account Director. Client: McDonald’s.

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Print Media Travel Wireless 60

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m.

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Sports Social Media Instagram Media 54

Shift Communications

APRIL 11, 2018

There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response. This led to mass outrage toward the company. Companies should deliver their first statement within the first 60 minutes – including social media statements.

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Crisis Communications Facebook Crisis Communications 95