Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. million in print and 3 million online subscribers. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. Stop worshipping at the altar of print media. Okay yes, I say this as a freelancer, but hear me out.

Print 100

Print Media Pitching Writing 100

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

Company 113

Company Interviews Print Pitching 113

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” ” Jeff : “I’m good with demise, and I blame the Associated Press. In 2016, Heliograf created more than 500 articles in the same time frame. .”

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 95

Meeting Automotive Media Journalism 95

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. With reporters doing more, newspapers also rely on PR professionals and a company’s PR and marketing department to submit stories – in an inverted pyramid style – and images for publication.

Newspapers 62

Newspapers Media Print How To 62

5W PR

APRIL 11, 2023

The market is competitive, with many companies vying for the attention of consumers. Companies also highlight attention to detail, like Rolex and Omega showcasing their watches’ intricate details and quality materials. Instead, they use print magazines, social media, and events.

Marketing 78

Marketing Radio Print Consumer 78

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! If there’s one thing Reach Plc has, it’s, well, reach. If there’s an event coming, we’ll look back at what worked for us last year and see what we can learn from that,” she explains.

Reddit 158

Reddit Viral Analytics Social Media 158

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. The struggles faced by Canadian news media professionals are well-documented. It’s a business challenge, not a reader challenge.”

Newspapers 178

Newspapers Industry Print Journalism 178

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. I will discover what story interests me about the companies they represent. Minnesota Business to be a magazine that’s opened and read far beyond the five minutes when you’re in a CEO’s waiting room.".

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. Supply chain disruptions and how companies are managing them are another big topic. I’ll add an oddball in there.

Meeting 78

Meeting Automotive Media Newspapers 78

Solo PR Pro

NOVEMBER 28, 2023

You can do this through local print shops and it is affordable and a wonderful gift. Consider giving a subscription to an industry-related magazine or membership to a professional organization. A lower cost alternative is to take a photo and have it turned into a piece of art.

Local 96

Local Travel Print Groups 96

5W PR

APRIL 12, 2021

Quick Response (QR) Codes are read and understood by smartphones, so many marketers have been using this tool in magazines, websites, billboards or other marketing material, as a way to provide customers with more information about the company’s products or services at the press of a button. Company Website. Contact Information.

Publicity 88

Publicity How To Consumer Print 88

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Magazine touting 3D printing client, WhiteClouds. Geography matters.

Consumer 120

Consumer Strategy Print Pitching 120

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. One of the reasons I chose to make my company a “pay-for-performance” model was to ensure clients would leave satisfied. This can make it hard to plan your budget.

Radio 78

Radio How To Public Affairs Print 78

Cision

JANUARY 15, 2016

Will you set up a digital newsroom to host everything or mail out a printed newsletter? For example, Red Bull’s magazine, “The Red Bulletin,” is available in both digital and print versions to appeal to young males, whether on the go or at home.

Journalism 120

Journalism Strategy Brand Branding 120

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. You should also check the news of any layoffs for media companies of interest.

Writing 72

Writing Brand Branding Construction 72

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Konnect Agency

NOVEMBER 26, 2019

Many companies sign a PR firm when they’re launching a product or creating new innovation within their current product line. When a company signs a public relations firm , they are most likely looking for earned media coverage, but another successful mechanism for telling a brand story, with complete share of voice, is through paid media.

How To 80

How To Print Agency Social Media 80

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. It can also mean a vast array of print freelancers and contributors to broadcast outlets.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. Because the content is highly valued, several companies and organizations have put together free trials for users. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Axia PR

AUGUST 15, 2018

Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). It’s when a newspaper or industry trade publication (blog, magazine, or website) features your brand or quotes your expert.

Media 48

Media Radio Newspapers Print 48

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. COMPANY X’s GOODSTUFF is used by the leading blah blah blah.”. I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment. Off Script No.

B2B 81

B2B Social Media Company Marketing 81

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. In short, I gave the journalist everything she needed right upfront and rather quickly as well to earn a coveted placement in a well-known magazine.”. __. . Louis area.

Travel 82

Travel Pitching How To Guidelines 82

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The media aren’t interested in an approach that screams the company name and all its selling points. Journalists are in business to tell a story to their audience, not provide coverage of every company announcement that comes their way. Print magazine? The overly commercial pitch. It’s likely to backfire.

Pitching 149

Pitching Sports Print Creativity 149

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. In the business world, sponsors of advertising are companies out to promote their products or services. A press release refers to written communication that reports news related to an organization.

Advertising 104

Advertising Advertising Writing Product Launch 104

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. This impacts sleep, of course, so we conducted an annual poll on the effects of “falling back” for a mattress company client. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

5W PR

JANUARY 8, 2019

The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Makeup artists grow followings on Instagram and are then interviewed for major magazines. Dissolving barriers between mediums.

Brand 74

Brand Branding Instagram Fashion 74