Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. Supply chain disruptions and how companies are managing them are another big topic. I’ll add an oddball in there.

Meeting 78

Meeting Automotive Media Newspapers 78

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. I will discover what story interests me about the companies they represent. You can do your social media online – my social media style is to do in-person socializing with a human being in front of me!

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Interviews Radio Journalism Newspapers 48

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The media aren’t interested in an approach that screams the company name and all its selling points. Journalists are in business to tell a story to their audience, not provide coverage of every company announcement that comes their way. Think the way the media think. Print magazine? Allow 3-4 months.

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Pitching Sports Print Creativity 149

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Engineering Automotive Agriculture Media 78

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

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Survey Industry Leadership Study 96

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

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Meeting Automotive Engineering Journalism 73

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share.

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How To Journalism Radio Newspapers 90

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. COMPANY X’s GOODSTUFF is used by the leading blah blah blah.”. I’m also a contributing writer for EVannex – I write a weekly blog post.

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Meeting Media Travel Interviews 81

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Interviews Radio 100

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. Client: ERA.

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Print Media Travel Wireless 60

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

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Marketing Radio Newspapers Print 40

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . For example, TV is a visual medium.

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How To Newspapers Print Interviews 40

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The whole rigmarole could have been avoided had someone at some point done some very simple research on me before sending the invite over.

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Pitching Journalism Writing Print 0

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation.

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Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Stuart Bruce

JUNE 24, 2015

In fact a key difference between marketing and PR is that PR’s job is often to give people the information they need and want even if it is uncomfortable, rather than marketing’s which is to give people what the company wants to give them. Public relations has always been a media neutral discipline. It was just PR.

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Advertising Advertising Content Marketing Case Study 60

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview.

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Media Relations Media Pitching Product Launch 195

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

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Pitching Print Video YouTube 120

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Business Review and American Executive on the print side.

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Media Print Pitching Television 45

Stuart Bruce

MARCH 19, 2015

Can you remember who Time magazine’s person of the year was in 2005? Robert gives the example of sitting in a meeting with a Fleet Street editor and offering for his client to fund some research related to underwear (“it was a British tabloid after all”). Trust in people like themselves.

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Publicity Reputation Corporate Leadership 60

Bad Pitch Blog

APRIL 2, 2007

Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ).

Survey 177

Survey Marketing B2B Study 177

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written.

Meeting 87

Meeting Media Chemicals Radio 87

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Focus everything for the news media on one shot, one image, one moment.” ” says Antoniou.

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Viral Marketing Guidelines Local 88

Bad Pitch Blog

JULY 8, 2008

BPB: What single piece of advice do you have for PR people that want to improve their media relations skills overall? BM: Recognize that media organizations are shrinking while PR is growing. Right or wrong, companies are convinced they need layers of middlemen to a produce and protect a bland “message.”

Print 43

Print Pitching Twitter Advertising 43

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Many of those images show up in magazines, newspapers and blogs, she says. Choi agrees, “It has to be the same as what I’d see in a magazine. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Um, companies that shower us with 10 press releases a week – that is not helpful. Interviews Media Relations'

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Newspapers Journalism Real Estate Healthcare 48

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Have you enabled comments on your company blog and YouTube channel? Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. JeffBullas.com Podcast. 3) Chris Brogan. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Our goals were to stay top of mind and play a more active role in educating people about all things gadget-related. We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon.

Pitching 49

Pitching Fashion Report Twitter 49

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. A great place to see this is in Cision’s report, The Vitals on Vaccines , which uncovers a variety of perspectives on the Measles, Mumps and Rubella (MMR) vaccine.

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Healthcare Brand Branding Pharmaceuticals 120