Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. If you’re writing for other entrepreneurs, you may want to target Fast Company , Entrepreneur , Inc , or Forbes , and almost every topic is relevant to Huffington Post. 3 Smart Thought Leadership Tips for Entrepreneurs.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Thought Leadership. Learn more about the thought leadership PR strategy. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Presspage

AUGUST 14, 2017

When you send a story to a journalist, you can assume they’ll look up who you are and what your company does. 3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces.

Trends 118

Trends Leadership Measurement B2C 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. Learn more about thought leadership. Provide them with resources if needed.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

NOVEMBER 17, 2023

In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. I find mental models useful as a PR adviser and in everyday life. Is this clear? In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Marilyn was the first woman to become chief communications officer of a Fortune 10 company, but her career was bookended by systemic and casual sexism. Women weren’t welcome at the C-suite level.

eBook 184

eBook Policies Government Engineering 184

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Build on that thought leadership with an active media relations program.

How To 117

How To eBook Leadership Social Media 117

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Educational Leadership, 55, 8–13.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

NOVEMBER 7, 2019

Social networks (for branded accounts, as well as thought leaders within the company). There are plenty more ideas out there, and this is a database that can grow with your company over time. Is there someone on the leadership team with a network worth publishing to more frequently? Content (ebooks, white papers).

Marketing 59

Marketing Case Study eBook Strategy 59

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Solo PR Pro

SEPTEMBER 11, 2014

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”. If not, how do you avoid? How much can PR control?

eBook 57

eBook Leadership Twitter Meeting 57

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. to boost awareness for their company, attract new customers, drive engagement in campaigns, etc.

Survey 90

Survey Marketing Content Marketing Measurement 90

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

SEPTEMBER 22, 2015

Does our company have the bandwidth to contribute to the tactics? Let’s say that the goal is “driving more leads through thought leadership” What are some tactical ways we can achieve the goal? eBooks, whitepapers, a good blogging strategy, speaking, and so forth. What are the goals? That’s it.

Strategy 60

Strategy eBook Leadership Resources 60

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

Presspage

AUGUST 15, 2017

thought leadership. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Download our latest eBook! These trends included: the importance of influencers. contributors.

Technology 115

Technology Big Data Video Data 115

PR 20/20

OCTOBER 9, 2018

Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We know that if an email subscriber takes three or more actions with CMI —subscription, webinar sign-up, ebook download, etc—that they’re ten times more likely to attend CMWorld.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. It’s a marvelous feeling.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. This is the #1 reason B2B tech companies switch firms.

B2B 60

B2B Infographics Interviews eBook 60

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Combine it with other articles for an ebook. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. We’d each penned a chapter.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 29, 2022

The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing. Keep doing you!

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 8) Jay Baer. Social Pros Podcast. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. I go through phases of different interests.

Writing 114

Writing Social Media SEO Blogging 114