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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

Crisis 137
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Why Public Relations Is King During A Crisis

Onclusive

Consumers have reacted by shifting their focus more toward information than commercialism. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. People need more right now.

Crisis 464
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5 Best Practices for Internal Communications In the Wake of the SVB Crisis

Ronn Torossian

In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation.

Internal 195
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Top Newsletters For PR Teams At High-Growth Companies

ImPRessions - Crenshaw Communications

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203
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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Companies can optimize messaging and strategies using data analysis. Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry.

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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.

Crisis 113