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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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How Public Relations Impacts Finance Companies

5W PR

In the world of finance trust is king and information overload is the daily coffee. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. This could lead to long-term brand loyalty and increased business opportunities.

Company 78
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. Here’s what stood out for me.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Your company’s good name is one of your greatest assets. what the public perceives your company is able to offer in the form of products and services).

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COVID-19 Crisis Presents New Responsibilities for Company Communicators, Edelman Research Finds

PRSay

Consistent with those findings, the new report says that employees consider employer communications to be their most credible sources of information about the coronavirus. And 62 percent of respondents trust their employers to respond to the crisis effectively. Mainstream media is still the most relied-on source of information.

Crisis 149
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The Crisis Newsroom

Presspage

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

Crisis 127