The Proactive Report

MAY 12, 2017

500 list of fastest-growing companies in the US for two years running and then they imploded. Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

APRIL 11, 2016

500 company websites don’t pass the Google mobile-friendly test. Let’s look at the BtoB companies -the profile of BtoB buyers and researchers is changing. And for the PR pros – this applies to your newsroom and media researchers too. Q8: Can you do SEO without content today? 5000) that number increases.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

500 company websites don’t pass the Google mobile-friendly test. Let’s look at the BtoB companies -the profile of BtoB buyers and researchers is changing. And for the PR pros – this applies to your newsroom and media researchers too. Q8: Can you do SEO without content today? 5000) that number increases.

Mobile 100

Mobile Google SEO Web 100

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. My company is me. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). David Sawyer is the award-winning director and owner of Glasgow PR company Zude PR. He blogs too. He also has a rather useful weekly newsletter.

eBook 60

eBook Tools How To Case Study 60

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JUNE 23, 2015

Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. SEO and Tagging. There is no doubt that video is the preferred content format of the future. Get our Digital PR Tips Newsletter.

Video 100

Video Mobile Trade Shows YouTube 100

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering making changes, ask yourself these questions: Do I know what I want the website to accomplish? Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search?

Tools 113

Tools Analytics Google Web 113

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

ZudePR

JUNE 10, 2015

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. My name’s David Sawyer and I founded a Glasgow PR company last year. If not, try this. Taken from the keyword report.

eBook 68

eBook Engineering Tools Case Study 68

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Quality of graphic design and content that inspires confidence. How does your company approach trust audits? Trust is similar.

Customer Service 40

Customer Service Reputation Energy SEO 40

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. A well-executed PR campaign can increase visibility and position your company as a leader in your industry, supporting your growth ambitions. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

ZudePR

JANUARY 26, 2016

” Dave, the PR: When I set up my company I did a lot of soul-searching. What was my company all about? But the hallmark of an always-improving PR consultant is an ability to learn lessons from a bad client experience, by looking inward. #11: ” Dave, the PR: Adrian, you nailed it again. It should be.

How To 65

How To Meeting Creativity Agency 65

Cision

JANUARY 10, 2018

After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year? Creating an all-star team starts with a bulletproof recruiting process that makes sure every new hire fits into the company culture perfectly.

Brand 254

Brand Branding Web Content Marketing 254

Buzzstream

MAY 9, 2018

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. This is dramatically higher than the median reply rate for companies we researched (12%). Some of the ones we hear most often are: What level of response rates should we expect?

Data 120

Data SEO Groups Pitching 120

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. What to make of it? It spent $40.5

Software 121

Software Case Study Advertising Advertising 121

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. What is the most important takeaway?

Agency 100

Agency Survey Customer Service Engineering 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. Successful PR professionals are embracing these activities and combining them to make their jobs easier. To be successful in PR, you need to work with other departments, including sales. Today, SEO is not something you do anymore.

Infographics 120

Infographics SEO Engineering Strategy 120

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. When people look for content online, they’re often looking to learn something. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. He's also a world-leading web strategist, content marketer, author, and speaker. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

FEBRUARY 8, 2018

Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base. Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 40

How To Engineering Content Marketing Advertising 40