Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. In the time of Web 3.0, Do you also run a brand online? How does it help you?

Brand 62

Brand Branding Social Media Reddit 62

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. You can tag them on social media or even better send them a private and personal message or email and let them know. On and on the lists go…. 1) Email it again with a new subject line.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. But PR itself is gaining influence, and rapidly. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. Social media is a complete waste of time. I would cut: – Social media. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. How to Use Social Media And Stay Couth. Time for a new agency-client agreement.

Web 40

Web Retail Twitter Print 40

Rock the Status Quo

MARCH 30, 2015

This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers? From a media platform standpoint – say the WSJ integrates with Messenger Business. Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Because of this, media monitoring has become a booming niche. Traditional media monitoring. Social media monitoring.

Media 78

Media Reddit Reputation Web 78

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.”

Journalism 120

Journalism Trends Local Print 120

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

5W PR

JANUARY 7, 2019

Community Breeds Community. One of the best ways to build buzz for an upcoming event, is to create and nurture an online community. This community could be connected by interest in you, your brand, or a common activity related to your brand. Engage Every Level of Media. This won’t just happen anywhere, though.

Community 68

Community Web Radio Print 68

Bad Pitch Blog

SEPTEMBER 26, 2006

One look at the client’s web site and the pitch seems all the more out of character and insulting. Instead, focus on what truly makes Naked Chardonnay different and highlight it on a wine bottle media kit. Get empty bottles from the winery and create a pitch brief enough to go on a large label that you print and apply.

Pitching 40

Pitching Retail Print Report 40

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage.

Brand 107

Brand Branding Reputation Corporate 107

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Wufoo - An online form builder, Wufoo forms can be embedded in a web page or blog for a seamless user experience.

Tools 78

Tools eBook Print System 78

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Say Cheese, You’re An Ad!

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Guest post by Joe Witte. Image: buck82 via Flickr, CC 2.0.

Advertising 87

Advertising Advertising Travel Social Media 87

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Then I promoted a few of PR Couture articles across social media. I did not make it.

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. They’d come off as heroes and acquire the rights to an owned media site with a community already aligned with the company’s business. One of the more interesting aspects of the programs transition for me has been the advertising model.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Greggs, the bakers, shut down all its outlets at the outset of the lockdown but has been engaging with customers via social media.

Brand 157

Brand Branding Travel Crisis 157

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. 14) Tips for social media differentiation. “I

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

AUGUST 11, 2009

Social Media Mastery PR pros rejoice! And always pitch to a reporter''s "wall" – this way, the whole community knows they''re welcome to get in on the fun. This can be a bummer, since print media folks always seem to want their images supersized. Bravo, sir/madame, bravo" or "Strategy-driven synergistic gold!

Pitching 102

Pitching Twitter Facebook Report 102

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Search engines are the most trusted form of media (56%). You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52