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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. That results in personalized and significant media opportunities affecting a specific community. Radio Guest List. It can search Q&A sites and forums to help users keep track of what a given community is asking about.

Tools 232
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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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Brand Marketing Fun-damentals That Consumers Crave

PRSay

adults ages 18 and older, conducted on behalf of BML Public Relations + Digital by The Harris Poll, found 85% of American consumers agree it is time for fun to return to brand marketing campaigns. More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”.

Consumer 166
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings.

Meeting 131
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It The closure affected both the park and the surrounding communities during the height of the summer visitor season. 19, burning about 95,000 acres.