Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. So, it was really about producing a piece of communication that showed the benefits of both. The outcome was the Citrix #DaaSJams social media video series. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 90

Community How To Marketing Data 90

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. If they’re still present, they must be eliminated. Why is this important?

Social Media 88

Social Media Media Case Study Construction 88

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. So while they may “be” on various social media platforms, far too often they’re only listening for mentions of themselves.

Community 159

Community Social Media Training Education 159

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Melissa Agnes

OCTOBER 22, 2014

The Law Enforcement Social Media Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! Because let’s face it, “just the facts” doesn’t work on social.

Conference 228

Conference Social Media Crisis Crisis Management 228

Prohibition

JULY 7, 2023

To overcome your fears when creating your next live video and to help you navigate the world of live social media platforms, we’ve compiled five top tips to ensure that your next live video runs smoothly. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare? Orla Merrigan.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning. Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content.

B2B 170

B2B How To Instagram Reddit 170

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. 2 – Shift your focus from driving traffic to community building.

Social Media 87

Social Media LinkedIn Media Analytics 87

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. Four Reasons to Hire a Social Media Agency. Keeping up with a successful social media presence is a full-time job.

Social Media 59

Social Media Agency Media Community 59

Prohibition

OCTOBER 18, 2021

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital.

Social Media 120

Social Media How To Media LinkedIn 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Shift Communications

SEPTEMBER 28, 2017

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. How Does It Apply To Social Media? Christopher S.

Social Media 122

Social Media Media Groups Mobile 122

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Intentionality is important when addressing loneliness, particularly for individuals in their 50s and beyond who may have less natural opportunities for social interaction.

Exercises 130

Exercises Social Media Television Comparison 130

Karen Freberg

DECEMBER 23, 2020

Here are some of the highlights and takeaways from this year: Work still needs to be done, even in the most challenging of times : I would have to say I didn’t have a lot of free time on my hands this past year with school (shifting from offline to online), working on talks and presentations, and research projects.

Social Media 78

Social Media Media Conference Community 78

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. See below for key tips from Sumers’ presentation. What would you find valuable in a community?

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. See below for key tips from Sumers’ presentation. What would you find valuable in a community?

Community 52

Community How To Groups Resources 52

wiredPRworks

FEBRUARY 12, 2021

Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. At PodFest Global, Barbara Rozgonyi is one of 300+ expert virtual speakers to present strategies and tactics on how to be a successful podcaster. The main Podfest Global event runs March 1-5.

Radio 52

Radio Marketing Brand Branding 52

Karen Freberg

DECEMBER 9, 2017

Here are some reasons I believe this is super important today in social media. Having a balanced approach to how you present yourself is key here for today’s landscape. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media.

Social Media 40

Social Media Community Media Meeting 40

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I review a few to-dos with the students and lecture about social media marketing. Thomas for class. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Deirdre Breakenridge

OCTOBER 23, 2018

Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Know some trending hashtags.

Twitter 347

Twitter Social Media Community Conference 347

Wadds Inc.

FEBRUARY 22, 2024

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. Gen Z has a different relationship with news than previous generations, getting most of its news via social media rather than directly from publishers.

Study 111

Study Social Media Journalism Survey 111

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer.

Education 40

Education Social Media Trends Media 40

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

Business Wire

JANUARY 19, 2017

A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking. We know how often each release is read, how images and videos perform and how the social media universe is reacting to, commenting on and sharing news stories.

Financial 164

Financial Video Consumer Data 164

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Karen Freberg

SEPTEMBER 8, 2018

HubSpot introduced their new flywheel model for marketing to replace the traditional marketing funnel you see in most textbooks and presentations. In fact – the message from a few presentations was like – it’s absolutely crucial you need to be different. Two presentations hit this home hard at INBOUND.

Social Media 71

Social Media Media Conference Education 71