ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S.

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. Predictive Alerts.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. It has since been acquired by an SEO software company. The PR community needs the competition. million in additional seed funding, bringing the company’s total funding of $6 million. Propel raises $4.5 million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

MAY 16, 2017

I’m calling peak pain for public relations. We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Eventually the media and the public move on.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. Podcasts are available in other media databases. Claiming “first” is debatable.

Pitching 86

Pitching Survey System Technology 86

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Second, the gates are creating niches.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution.

Industry 93

Industry Media Technology Employee 93

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. That’s marketing ! Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Many companies turned off their marketing in March when the pandemic hit our shores. Brad Marley | Yelram Media. Predictions from PR and martech providers; and.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 105

Software Analysis Data Tools 105

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.”

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81