Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. Qualtrics was just another growing company in the community. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. Get more media pitching knowledge from Michael Smart here.

Software 141

Software Survey Pitching Local 141

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Founded by investigative reporter Brian Krebs, Krebs on Security provides content on day-to-day software and information technology, executing daily internet tasks and also good security practices. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Krebs on Security. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 133

Software Analytics Technology Video 133

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Top challenges facing PR.

Survey 152

Survey Software B2B Pitching 152

Stephen Waddington

JULY 28, 2020

Kantar Media, itself owned by WPP, acquired Precise in 2014. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model.

Tools 135

Tools Software Enterprise Measurement 135

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Social Media & Community Management. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. They’re part of the community. Some PR agencies fall into a trap of chasing only only large, brand-name clients. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Meltwater acquires Owler. million in cash and stock.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. But what if that media placement doesn’t result in any business for your company? We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 126

Software Case Study Advertising Advertising 126

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. How can we use data, analytics, and algorithms to achieve awareness at scale?

Trends 83

Trends Publicity Analytics Software 83

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Media ownership is changing hands at rapid pace and publishers are frenetically experimenting with new sponsorship models, some of which are questionable by traditional editorial standards.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations.

Pitching 64

Pitching Analytics Enterprise System 64

Solo PR Pro

JULY 11, 2017

Have any employees made a noteworthy contribution to a charitable cause or community initiative? Have you recently implemented, or have contracted to implement, significant new software for CRM, ERP, etc.? Has newly implemented software led to significant, measurable improvements in your operation?

SEO 42

SEO How To Software Resources 42

Sword and the Script

OCTOBER 4, 2022

This blog post explains how software can recognize images. Presspage rolls Media Inquiries. Media Inquiries is a feature of Presspage to centralized inquires and manage responses. Right now, it’s manual, meaning if you get an inquiry, you have to type it into Media Inquiries. Content picks.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Surveys of the PR community or reporters ( see these ). If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Industry 91

Industry Media Technology Employee 91

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Or use these events to drive media relations and community conversation. Are gaps in technology affecting performance? Which industries do we plan to focus on for growth? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

JUNE 6, 2016

’ but how are we going to achieve the change that we think is needed based on the research we’ve done,” says Lucy Muirhead as she explains the Century Foundation ‘s integrated communications strategy. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 40

Case Study Study Communications Banking 40

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All the sessions were recorded, including the panel I participated on for media relations. Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum.

Analytics 70

Analytics Report Technology Pitching 70

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Rock the Status Quo

MAY 4, 2015

Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch. If so, it’s one far more focused on content development than media relations.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.

B2B 122

B2B Marketing Survey Software 122