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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

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5 Reasons Why You Should Use Pinterest as a Marketing Tool

Shift Communications

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power.

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Helsinki, Finland – Growth Path Ahead

Landis PR

million users Facebook : 3.59 million users Pinterest : 1.52 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Instagram : 2.47

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Four social media channels most communicators overlook

Communications Conversations

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? Second, Pinterest definitely influences purchase decisions.

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Five Important Social Media Trends to know about this month

Prohibition

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. Facebook tightens ad policies further. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

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