Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

wiredPRworks

SEPTEMBER 30, 2020

An ongoing training component with updates, team coaching, and results tracking will be added into an annual social selling performance plan. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. * Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. It can be hard to follow a book that’s written as a train of thought. Pay for promotion on Facebook and Instagram.

eBook 219

eBook How To Writing Community 219

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Stuart Bruce

MARCH 18, 2015

Are free or very cheap to do, because as an independent I can’t share training costs by cascading knowledge to my team. Sign-up to a free online training course? Improve my training skills. Lecturing and teaching training via Leeds Beckett University. Free online training for trainers resources and guides.

Training 60

Training Ethics Course Analytics 60

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Are professionals and business leaders featured in the certifications in interviews, case studies or lessons? Facebook Blueprint allows you to take the exam with a proctor.

Social Media 72

Social Media Media Pinterest Education 72

Waxing UnLyrical

APRIL 12, 2011

And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate. Throughout graduate school, I have conducted in-depth interviews for all of my investigations. Sound like a pain in the butt?

Survey 92

Survey Interviews Social Media Education 92

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Not only will it help your spokesperson work out some jitters, it will give him/her a good idea on what he/she needs to fine-tune.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. ” With the increasing use of social media platforms like Twitter and Facebook, communications professionals like us can also explore pitching stories to the media on Twitter in 140 characters , right? No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Twitter 85

Twitter Training Facebook Measurement 85

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. Or was it a sow? I forget.).

Marketing 40

Marketing Nonprofit Measurement Banking 40

Communications Conversations

FEBRUARY 20, 2018

You also emcee’d two Facebook Lives during the course of the week—I thought you did a great job! And second, can you talk a little about your team’s process and how you guys prepare for a Facebook Live at that level? We also added Facebook Live videos into the mix wherever possible.

Social Media 76

Social Media Media Video Trends 76

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. Here you go.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

APRIL 25, 2016

I work with legends and I am creating a legacy,” says Jessica Teutonico in this still relevant interview with Patti Fletcher. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. In fact, she changed mine.”.

Banking 40

Banking Training Writing LinkedIn 40

Presspage

SEPTEMBER 5, 2017

The media team got trained on how to shoot videos, so when we come across a situation where a story didn’t get picked up, or we can give a little more context and flavor, we’ll produce our own version of that story as well. NOTE: This is part 1 of 2 of our interview with OhioHealth. Missy : They really run the gamut.

Healthcare 137

Healthcare Journalism Local System 137

Waxing UnLyrical

AUGUST 5, 2016

and understanding that they have to adopt build fervent communities of fans and evangelists through social channels … in other words, a lot of Social PR. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

YouTube 40

YouTube Banking Video Sports 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! And, they have been for a while now. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that. pts Settings.

Publicity 95

Publicity Facebook Twitter Measurement 95

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

NOVEMBER 6, 2010

Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

FEBRUARY 7, 2011

Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time).

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 3, 2010

If you have specific questions you’d like me to ask Olivier during the chat, do leave them via a comment below, or on the Facebook event page (you can RSVP there as well, if you’d like). And I hope we’ll see you. November 9, 12-1 pm ET, on Twitter – use #measurePR. Couldn’t be easier. Read All About It!

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. Comment as pts moderator Jackson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Thanks for sharing the post with your #pr20chat community. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 15, 2010

Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Erica Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Mark as read Approve comment Thanks for sharing the post, Shonali. Heroism takes surprising forms.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

DECEMBER 13, 2010

Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Mark as read Approve comment I will be UStreaming the caroling as we stop at each station.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

SEPTEMBER 21, 2010

Comment as pts moderator Don Bartholomew Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Mark as read Approve comment Re: Were you inside my head when I wrote the problem with PR?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Why: Mollie is actually thinking instead of simply linking. Joe’s post explains why. pts Settings.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

OCTOBER 9, 2010

Comment as pts moderator Tinu Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 17, 2010

Comment as pts moderator Jill Foster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Mark as read Approve comment Hey Shonali - Thx for this.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 24, 2011

YouTube and Facebook both offer additional features for non-profits, and up-and-coming Quora seems to have a lot of potential for non-profit use , though that’s a post for another day. Comment as pts moderator Ronyn Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! What do you think?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 21, 2010

As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. You can schedule posts to Facebook. Can you say OMIGOD?!

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. You can RSVP for #measurePR with Don Bartholomew on Facebook (might be handy as a reminder) … or just show up! See you on Tuesday, then.

Measurement 67

Measurement Twitter Tourism Social Media 67