Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 73

Meeting Automotive Engineering Journalism 73

Stephen Waddington

FEBRUARY 17, 2019

A cottage rented via Airbnb on a local farm was a huge success but less so the Drivey car rental. Communities are reliant on everyone working to the same rules in order to thrive. CommsSchool tackles practical comms skills Marcel Klebba and I are creating a virtual school to share our expertise in communications.

Mobile 79

Mobile Local Tools Community 79

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. In the U.S., Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host free webinars or workshops on a topic related to your industry. Partner with a local influencer to promote your business on social media. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Shashi Bellamkonda, CMO, Surefire Local. “Making the best use of content is an efficient way to create brand awareness. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. Side benefit: Building community by highlighting your customers’ best stuff. Love the way they tell employee stories here (see Kevin White at left here). ” #3: Instead: Amplify your customers’ best content.

Case Study 166

Case Study Strategy Study Hotels 166

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). Despite all the attention, as a business community, we still seem to struggle with getting this right. It’ll be worth our while.

Marketing 66

Marketing System Data Tools 66

NewsWhip

FEBRUARY 26, 2021

Watch webinar. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? And maybe it’s a local government organization. View our on-demand webinars. Sign up to our next webinar.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164