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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195
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The Different Types of Public Relations: A Complete Guide

Stern + Associates

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 138
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Top Tips for Bringing New Zealand Beauty Products to the U.S.

5W PR

When a product gains popularity locally, brands consider expanding their market. Beauty enthusiasts reside everywhere, from major cities to remote rural communities. Before rushing into translation, it’s important for beauty brands to understand the concept of localization and its implications.

Local 78
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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. John Elsasser is the editor-in-chief of Strategies & Tactics.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.