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#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

Deirdre Breakenridge

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.

SEO 150
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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. You need an SEO professional. How should these distinctions be made? Getting links is one thing.

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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. Also, Substack does feature some large and active communities and discussion threads that let readers interact with creators and with one another. How is Substack different from a blog?

Analysis 156
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17 PR Metrics For Comms Teams 

Onclusive

Capitalizing as it does on the general shift in social from community to celebrity. The number of conversion rates your PR campaign and content generate is a direct link to potential revenue – a definitive proof of value. They essentially represent a “vote of confidence” from one site to another.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

Capitalizing as it does on the general shift in social from community to celebrity. The number of conversion rates your PR campaign and content generate is a direct link to potential revenue – a definitive proof of value. They essentially represent a “vote of confidence” from one site to another.

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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

SEO RANKING. In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. COMMUNITY BUILDING. Before the digital age, Meriam-Webster’s definition of chatterbox was “one who engages in much idle talk.” CHATTERBOX.

Marketing 113
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space.

Media 106