Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Search Engine Optimization (SEO). Writing and editing. Today, we have an even broader definition of “Solo PR Pro.” Direct advertising. Event planning. Fundraising. Promotions.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Cision

DECEMBER 28, 2015

Guy Kawasaki, former Chief Evangelist for Apple and marketing thought-leader, promoted an idea that was so radical to the Twitter community that it was shunned: tweet multiple times to promote a single piece of content or messaging. The best advice for content distribution on Twitter in 2016 comes from 2009. Contextualize with hashtags.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. The organization switched from Cision according to the write-up. Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *. Does reputation top profit?

Software 121

Software Case Study Advertising Advertising 121

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. Wanna Subscribe? Shall We Tweet? Liked what you saw?

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 13, 2010

But look at what he says when examining what someone wrote in an article entitled “public relations comes of age&# : Besides not knowing the difference between public relations and publicity (see Seth Godin’s definition here ), the author clearly missed the boat by thinking public relations measurement is based on WOM and media mentions.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. Wanna Subscribe?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Yes, its definitely wise to consider what avenues will reach a majority of your stakeholders. Wanna Subscribe? Shall We Tweet?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JANUARY 20, 2011

Being a lot closer physically to the event than I would otherwise have been in London has definitely made me focus on it more. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Tunis is only 250 miles to the west of Malta. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 18, 2011

Being a non-geek, I had no idea that WordPress’ WSYWIG editor has a lot more options than show up in your “kitchen sink&# when you’re writing posts. Mark as read Approve comment No hard feelings for leaving Livefyre off of this post :) Looking forward to reading the one you write about comment systems! Shall We Tweet?

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 7, 2010

Definitely a palomino. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. This is definitely a palomino. My name’s Sean, and I’m a media junkie , from Sean Williams ‘ Communication AMMO! Because what he says is Just. Wanna Subscribe? Shall We Tweet?

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: A great take on the quality of modern communication because of the speed at which we can now communicate. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. I can tell you first hand that there is definitely room for improvement.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Image: striatic via Flickr, CC 2.0 was about time!

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

SEPTEMBER 4, 2010

I know there are dictionary definitions for it But I don’t know if that makes happiness any easier to identify , let alone attain. Definitely from the perspective of the UK. Everyone has their own definition and is uniquely affected by the "center back" messages from the universe. But she’s not happy.

Facebook 75

Facebook Twitter Measurement Blogging 75

Waxing UnLyrical

OCTOBER 6, 2010

Music like Jimi Hendrixs has provided a tremendous amount of inspiration for me on so many levels * work * excercise * acting * writing * and much more As far as Im concerned, theres always some room for music in a persons life. Youre definitely not guilty of this in your presentation though. And it paid off. Wanna Subscribe?

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Id definitely recommend watching a few of the other vloggers vids. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

JANUARY 14, 2011

I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Mark as read Approve comment Exellent resources! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. People will definitely visit your blog if you are engaged on Amplify.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 1, 2010

I didnt know about it, but Im definitely going to pass thing along to some of my professors--hopefully this can integrate with the curriculum. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Shall We Tweet?

Measurement 103

Measurement Education Facebook Course 103

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria. Linking Behavior.

Google 117

Google Measurement Advertising Advertising 117

Waxing UnLyrical

SEPTEMBER 2, 2010

Twitter is definitely all about 2 way communication and sharing valuable information with others. The chats that are successful (and we all have our own definitions of success) are the ones which regularly attract participants and during which relevant and good content is shared, and those are the hashtags that tend to live on.

Twitter 82

Twitter Resources Conference Facebook 82

Waxing UnLyrical

JANUARY 3, 2011

I would definitely say number 2 & 5 are SO tough but SO important! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment This is great advice! I am still working on those myself.

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

NOVEMBER 4, 2010

Write a new post. gotta write more of my own. I definitely will do that.I Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This should contain all the content, links, and/or images you want. I like these little "technical" posts. Wanna Subscribe?

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 9, 2010

A good video camera is definitely important, but don’t break the bank for one. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Keep it as simple as possible. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

JANUARY 7, 2011

Mark as read Approve comment I think well all agree saying sorry can be difficult but this individual definitely needs to say he/she is sorry. I will be writing more about that and the person who was influential enough to get them to do so. :). Nothing is set until its set in writing and money has changed hands.

How To 83

How To Facebook Twitter Conference 83