wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. I think these are good to see, especially to promote a brand voice and tie this into their overall creative strategy here for a campaign like this.

Social Media 104

Social Media Trends Media Reddit 104

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. It’s a COMMUNITY play.

Social Media 121

Social Media Reddit Pinterest Communications 121

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Crisis Communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 147

Nonprofit Local Training Media Training 147

Karen Freberg

OCTOBER 16, 2017

It was a full and eventful time in London, but the professional opportunities from this conference were extremely rewarding. We are a community, and the more we are able to engage and help others, the better. Creative innovation in education is essential. Personally, I am trying to do this each and every day.

Education 40

Education Social Media Creativity Conference 40

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community.

Product Launch 78

Product Launch Marketing Video Education 78

wiredPRworks

MARCH 23, 2022

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0. will have on the world.

Web 119

Web Transportation Social Media Community 119

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Social media platforms In today’s digital age, social media has become one of the most effective ways to promote a brand.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Communications Conversations

APRIL 23, 2020

We go each year to see my parents who live in a wonderful golf community. I remember going to those early events and learning a ton about presenting. But, I also need to find creative ways to make class more entertaining. So, a week ago, I introduced Social Media Jeopardy! It was March 13. The NBA had shut down.

Social Media 88

Social Media Energy Media Training 88

Karen Freberg

NOVEMBER 7, 2019

Both of these events are two of my favorite industry events to attend to. I was honored to attend the event as a Digital Literacy Thought Leader for Adobe. There were lots of takeaways I had from the event, so let me try and summarize some of these here. Insights on social media from speakers.

Education 61

Education Creativity Meeting Community 61

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A milestone event. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. The biggest reason social media exists is engagement. Measurement Goals.

Community 60

Community Tools Measurement Crisis 60

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 118

Film Marketing Sports Hotels 118

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. Influencer Event at Churchill Downs.

Creativity 56

Creativity Marketing Social Media Analytics 56

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up? Where are they?

Media Training 68

Media Training Training Social Media Media 68

Karen Freberg

JANUARY 20, 2020

As mentioned in previous posts, this was the first event of its kind at Cannes Lions, and it was a huge success! This event would not have happened without the investment, support, and leadership of Steve Latham. Steve is truly the best and it’s been awesome to create and work on this event together these past few years.

Education 56

Education Industry Case Study Conference 56

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Here is a recording of the entire 45-minute event. Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Karen Freberg

DECEMBER 18, 2019

The 2010s marked a lot of change, opportunities, and exciting events for me both professionally and personally. This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville.

Social Media 52

Social Media Media Video Course 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Waxing UnLyrical

APRIL 5, 2018

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Include volunteering in your communications process, mainly research and planning.

Nonprofit 53

Nonprofit Community Employee Energy 53